You’re written a novel, or several novels. Although you love writing, marketing your books is a real chore. You’re finding that you’re spending a lot of money on marketing your novels, with diminishing returns… Is there an easier way? You’ve heard that blog marketing can work, but have no idea on how to get started.
A digression. One author told me that she was spending more on advertising than she was making from the sales of her novels. Although she was willing to spend money to get loyal, longterm readers, her family had stopped backing her. She was losing confidence in her novels.
I suggested that she use blogging as her foundation for marketing. If she did that, she would cut down her advertising spend. She liked the suggestion, but said: “I’m writing fiction — what do I blog about?
Blog marketing your novels: sell more books
When I’m chatting with my students, there’s a common concern that they have about using blogging to market their novels and short stories… what do I write about?
There are endless topics you can choose. For example, here’s a post with some good ideas, YOUR AUTHOR BLOG: 6 CONTENT IDEAS FOR NOVELISTS:
CONTENT IDEAS FOR YOUR AUTHOR’S BLOG
Once they’ve decided to try a blog, authors have another huge concern: what do I blog?
Nonfiction authors rarely ask this question, because they blog about their books’ topics. However, it’s a real concern for novelists. You’ve written your novels, but you feel that if you blog about your daily life, no one will read your blog.
There are endless blog topics you can consider, even if you’re a novelist. Let’s look at some of them.
Read the post, and you’ll see that you have lots and lots of topics to blog about. Readers will become familiar with your fiction, and some of them will buy your books.
Let’s look at three easy tips to sell your novels via a blog.
1. Blog with WordPress, book plugins make blog marketing easy
I started using WordPress over a decade ago. WordPress leads the field in blogging platforms for one reason: the plugins. You can turn WordPress into anything you like; it’s endlessly customizable.
Naturally, there are book plugins which make book marketing easy. For example, I use MyBookTable, and love it. It’s easy to use, and has lots of functionality. There are lots of other plugins which make your life as an author easier.
2. Promote your blog posts, and other authors’ blog posts (use other people’s audiences)
Years ago, it was enough to have a blog. You’d get readers. Today, you need to promote your blog posts. There are many ways to do that, both automated, and hands-on.
You can spend a lot of time on this. My advice? Work out how much time you need for your writing, and for promotions, like blogging and advertising. Use some of your blogging time to promote your blog posts, and the blog posts of other authors.
We’ve discussed this before. Karma exists. Promote others. Others will promote your blog posts once you’ve built up a little network of like-minded authors.
3. Create a mailing list, and pamper the members: they’ll become your fans
A mailing list for your readers is essential. Create the list, and use your list, even if you have few subscribers. A list with 20 engaged readers who buy your novels is more valuable than a list of 2,000 disinterested people.
Pamper your members. Use some of these blog content ideas to offer your list members exclusives.
Yes, I know this takes time. Again: divide your time between writing and promotion. Use some of your promotion-time to create content for your list subscribers.
Write and market, and sell more novels
Are you still waiting to be “discovered” as the amazing author you are? I know that some authors are hesitant to do any promotion at all. Please look on promotion as part of writing. You want readers, and you’ll get them — when they know that your books exist.
Write and promote — with the emphasis on writing, of course. And do make blogging an essential part of your promotions. Blogging will repay all the time and energy you spend on it, and over time, you will sell more novels.
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