Occasionally, your Web writing clients are misguided. They learn a snippet of information, and then force you to write to a specification which not only makes no sense, but is dangerous.

For example, a primary preoccupation for many of your Web writing clients (which proves that a little knowledge can be a dangerous thing) is “keyword density.”

Your client demands: “I want a keyword density of 5%. I’m targeting [keywords] ___________, _________, and _________”.

There are several things wrong with this demand:

1. The client is focused on the search engines, rather than his site visitors;

2. The client has forgotten about conversions (in other words, getting readers to do something, which is the only reason he wants them to visit the page in the first place);

3. Web spam. The search engines are much smarter than they used to be, so a keyword density of five per cent will likely be viewed as spam. This ensures that the page will never be returned in a search query.

Should you try to talk your client out of his keyword density preoccupation?

That depends on you.

If you need the gig, just write it: the piper calls the tune.

On the other hand, if you want to do your best for the client, and want to develop a relationship with him, you could try to educate him a little. Encourage him to think about goals, conversions, and tracking.

After all, the more successful your client is, the more need he’ll have for your writing services.

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You’ll feel much more confident, when you know you can make it rain money at any time.

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Top-Speed Article Writing for Profitable Results

by angela.booth on March 12, 2010


As the Web grows ever larger, your environment is becoming much more competitive. This means that if you’re using article marketing, whether for yourself, or are writing articles for others, you need to be able to write articles at speed. However, do realize that your articles need to be top quality: never sacrifice quality for quantity.

The best tip I can give you to help you to write articles quickly, is to write articles in batches.

I like to write ten articles at one time. This doesn’t mean that I write ten articles in single session, the writing will be spread out over several days. But at the end of two or three or four days, I’ll have a batch of articles which are high quality and which are ready to sell.

1. Check Forums Read by Your Audience: What Do They Want Most?

Your aim is to get readers, and you only get readers if you give them what they want. There are many ways to develop an understanding of your audience, but the easiest way is to visit the forums they read, so that you understand their biggest concerns.

2. What Keywords Will They Use to Find Your Information?

As an article writer, you can make an excellent income. However, as valuable as keyword research is, I urge you not to become overly dependent on it.

Remember that all keyword data is historical: it only reveals the keywords for which people have searched in the past.

Since some 50 per cent of your audience use keywords which are completely new, you can see that the keyword tools while useful, aren’t as valuable as your own brain.

Brainstorm your own keywords, basing them on what you know about your audience.

3. Write Ten Article Titles

I like to write all ten articles titles at the same time, and I often do that while I’m away from my computer, because I find that I’m more creative and less distracted.

4. Outline the Articles

I know that some writers think that they can’t outline. Relax. Just think of an outline as simply a list of what you might cover in a particular article.

An outline is just a way of jolting your brain awake. Often your articles won’t include anything you wrote in your list; the list just generates ideas.

5. Write the Articles

Once you’ve created your titles and have created a tentative outline for each article, draft your articles at top speed. Drafting is simply writing the first things that spring to mind, you can always fix it later.

As with writing article titles, I like to draft articles away from my primary computer.

I’ll use a voice recorder, or I’ll sit in the sun in the backyard with my laptop on my knees. When I write, I want my creativity to be operating at high speed and this can only happen if I’m as relaxed as possible.

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Freelance Writing Gigs: How to Find the Best Ones for You

March 11, 2010

If you’re a new freelance writer, you’re worried about finding writing gigs. You probably spend hours searching for them every day, and more hours applying for them. The best gigs however are never advertised. When you understand this you’ve made a huge step forward in your career.
Here’s a simple process which will help you to [...]

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Freelance Writing: a Basic How-To

March 11, 2010

Freelance writing is the perfect work-from-home career. You can work the hours you choose, and you can work from anywhere you choose, sitting at your kitchen table, or on a plane. Your office is where your laptop is, and this gives you immense freedom.
Here’s the best part: once you’re established, you can make more income [...]

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Content mills: are they worth your while?

March 10, 2010

Content mills are springing up like mushrooms after rain. But are they worth the average freelance writer’s time and energy?
My opinion, for what’s it’s worth, is that if you’re beyond the total beginner level, you should avoid them like the plague. They won’t teach you good habits, and your career is built on the habits [...]

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Content thieves: out them with style

March 10, 2010

When I read this article, Content thieves: I want to punch you in the face | Internet Marketing Strategy: Conversation Marketing, I had to stand up and cheer:
“But ‘professional marketers’ who brazenly steal content for their own company sites are different. They’re evil. They’re not qualified marketers and they know it. To fool unwitting [...]

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Writing Process: how to start ANY piece of writing

March 9, 2010

Want to write more? Sometimes getting started is a real challenge. I was chatting with a young writer today, and asked him whether he’d completed the article he was working on when we last spoke.
“I’ve got lots of ideas, but I just can’t seem to get started…” he said.
Here’s how I responded. (If you’re plagued [...]

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Blogging: Find the Perfect Theme for your WordPress blog

March 8, 2010

I’ve got a confession to make. I’m a sucker for WordPress themes — commercial ones, that is. I spend (waste) time looking for the perfect theme for a particular blog. I know I’m wasting time, but it’s fun. It’s sort of like looking for the perfect handbag; I’m a sucker for handbags, too.
So how [...]

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Article Marketing: How to Sell Articles

March 8, 2010

Article marketing is hugely popular as a form of promotion, simply because of the outstanding return on investment (ROI) which it provides to businesses. This means that you can create an entire work-from-home business for yourself, selling articles.
Let’s see how you can accomplish that.
1. Become Familiar With How Businesses Use Article Marketing — Use it [...]

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Ebooks: Sell Your Ebook and Get Fast Results

March 4, 2010

It took time, sweat and energy, and your ebook’s ready to sell. You now own a money-generating asset which will stream cash into your bank account for years to come.
You’ve got endless ways to promote your ebook and get sales, but forget about those methods for a moment.
You need to strategize. A good strategy [...]

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