There’s never been a better time to be a writer because there’s no ceiling on your income. You don’t need to write for others, you can sit on your sofa and make six figures. But… there’s always a but.
As I say in Creative Content Secrets: Create Six-Figure Content in 2015, many writers write and write, but it’s as if they have “all the pieces for a car engine lying on their garage floor, and can’t fit those pieces into their Alpha Romeo 4C.”
Writing Is a BUSINESS; Content Is a BUSINESS
In 2014, and most certainly in 2015, content is a business. Large companies are pouring millions of dollars into content, because it works for them. They get sales and customers. There’s a tsunami of content pouring online. Forbes for example, posts 8,000 pieces of content a month:
D’Vorkin called this a “distributed authorship” model, one which churns out 8,000 pieces of content a month including text and video. And an increasingly lucrative slice of it, he added, was paid content via Forbes’ Brandvoice platform.
(That was in 2013; heaven knows what they publish today.)
Individual writers can’t hope to compete with that — or can we? You can’t out-do Forbes, and similar content behemoths. What you can do however, is realize that you, sitting on your sofa, in your jammies, can write, and make money. If you know how.
Making money from content doesn’t mean that you type your fingertips to the bone for $10 an hour: “Blog writing, Article writing, Compose tweets, Create taglines for memes, Compose emails”. I copied that directly from a project posted on an outsourcing website.
You can, if you wish, of course. No judgment here. However, the mere fact that you’re reading this tells me that you almost certainly want to do better than $10 an hour.
To repeat, writing content is a business. I revamped Writing Genii, hoping to help you to turn your writing into a real business. If you’re writing content, have a blog, are writing ebooks, are doing your best with social media, and so on — you have the good sense and ability to make a killing from content.
You Need Goals, and a PLAN
Big companies do not act stupidly, generally speaking, of course. If major companies are pouring millions into content, the crumbs from the table can feed you and me.
But only if you have goals, and a plan.
I work with writers every day, and most have goals, but very, very few have real goals, and real plans to achieve those goals. I’ve often told you the story of my goal to publish a novel. This was in the early 1980s, ancient history, in a very different world. I set a deadline: ten years. If I hadn’t had a novel published in ten years, I’d give up writing for good. That was my deadline.
I made a plan: I’d write a book proposal (three chapters and an outline), a month. For ten years, if necessary. Long story short, it took six months, and I had a multi-book contract.
When you set a goal, with a deadline, and create a plan, you will succeed. I’ve yet to meet a writer who said: I WILL DO THIS, and didn’t succeed.
In a nutshell, you will SUCCEED, if:
- You have a goal;
- You have a non-negotiable deadline to achieve that goal, and there’s a penalty for non-achievement;
- You create a plan;
- You’re willing to work your plan, and do what it takes to achieve your goal — as long as it’s legal.
- You will not take NO for an answer. You’ll keep writing in the face of temporary setbacks, until you either achieve your goal, or your deadline runs out.
Your Sales Funnel: the Secret to Turning Content Into Your Personal Bonanza
A sales funnel looks like this:
- An intake system (the wide part of your funnel);
- The neck of the funnel (someone takes an action);
- The resulting payoff: cash from your content.
Every piece of content you create needs a goal. The content can be: an ebook, an article for a website, a blog post, a posting on Facebook, a tweet… there are many different kinds of content. Each piece needs a goal: a reason for existing.
However, getting people who hear about what you have to offer to take ACTION is something else again. It takes more than a tweet. More than a blog post. More than a WISH that people will buy.
Writers always have choices. You can go the $10 an hour route, and get paid. There’s plenty of writing gigs everywhere, at that rate of pay. If you want more, you need to create a goal, and make a plan. Then you need to persist. And you need to burn your boats. That is, create a penalty for non-achievement. My penalty was giving up writing. I was serious.
Today, you can make whatever money you choose. From your sofa. In your jammies. But only if you have a goal, and a plan. And are willing to do what it takes. Granted, $10 an hour is easier — so it’s up to you.
New — Creative Content Secrets: Create Six-Figure Content in 2015
Write and succeed, with creative content. YOU can do it, whether you’ve been writing for a month, or years. Creating your own content funnels isn’t complicated. All you need to do is set goals.
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