Ebook publishing is hot now, and will be hotter in 2014.
What will you be writing in 2014? Perhaps you’re developing your own self-publishing business; many writers are doing just that. The primary reason is that you can just WRITE. You’re beholden to no one. That’s appealing for many writers.
Ebooks are huge; they’re an investment in your future. Every book you write sells the rest. I’m concentrating on ebooks in 2014. I’m building up a couple of pen names for fiction in addition to a catalog of “evergreen” writers’ titles too.
Of course, there are challenges. What if your ebooks don’t sell? Let’s look at three things we can do to ensure that your ebooks do SELL. Be aware that there are no guarantees.
1. Choose a genre/ category: you’re a publisher.
In ebook publication, it’s all about your catalog, as it is with any publisher.
Fiction out-sells nonfiction 6 to 1, but that doesn’t mean that you can’t write nonfiction. Some fiction genres don’t sell as well as others. It all depends on what’s selling, so do your homework.
Here’s how you make money writing genre fiction, and nonfiction, in ebook form:
- Write in series. And or/ serials.
- Write short pieces: short stories, and novellas if you’re writing fiction. Novels take too long, and short pieces sell better anyway. If you’re writing nonfiction, write SHORT ebooks. Price everything around $2.99 or over, so you get the 70% royalty from Amazon.
- Make the first story/ novella/ ebook in a series (after you’ve written at least two) permanently free.
- Collect reader info in a mailing list, so you can let your fans know when you have a new book out.
- Release ebooks consistently, at least one new ebook a month, even if it’s only 3,000 words in length. It gets your name on the “just published” lists, which promotes all your titles.
- Keep going. The more you publish, the more you will sell, as long as you stick with genres/ nonfiction categories which are currently selling.
2. Create a publication schedule to ensure that you stay on track.
It seems odd to think of creating a publication schedule when you haven’t even written your first ebook, but this is what you need to do. You need to have your ebooks appearing on a regular schedule, so that you create a presence, and each sale has the potential to create additional sales.
When you’re first starting out, you won’t have any idea of how long it actually takes you to create an ebook, but that’s not a problem. Your first ebook or two will take you longer because you’re finding your way. Just create a tentative schedule, and change it as you need to.
3. Aim for guaranteed sales: try to make every ebook a winner.
Can you guarantee sales? Yes, you can. Sort of. The number of sales you make depends on the interest there is in your fiction genre, or nonfiction category. Write what’s selling. Don’t try to break new ground.
If you desperately want to write something for which you’re not sure that there’s a market, do it. However, be aware you’re taking risks. Sometimes you gotta write what you gotta write.
If there are lots of ebooks in the area you’ve chosen, it’s a good sign. Don’t worry about the competition – if people are interested in an area, they’ll usually buy more than one ebook.
I’m a Regency junkie; I’ll read just about anything published that’s set in the Regency. When I run out of books, I reread Jane Austen. In nonfiction, I buy five or more books when I’m studying something new.
Have fun in 2014. If you’re going on an ebook journey, kudos to you. You’re investing your time and energy in your future.
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