Over the past month, we’ve had many students asking about pricing their writing. Writing fees are an on-going challenge for many writers. Are you charging too much? Too little?
Please be aware that there are no “standard” fees. Also, be aware that clients fib. (It’s called negotiating. :-))
Be aware too, that there are writers, and then there are writers. In other words, an experienced writer can and will charge much more than a writer who’s just starting out.
Getting the writing fees you want isn’t about the money
New writers, and some established writers who should know better, make statements like: “my clients won’t pay more.” You’re right. They won’t, and there are many reasons for that which you can’t control. However, your confidence, or lack of it, is the paramount reason your clients won’t pay more.
Let’s say that you’re a new writer, with less than a couple of years of writing experience. You have no mailing list of clients with whom you’ve worked. You need to make money, so you worry about writing fees.
That worry hamstrings you. The result? No confidence, and you’ll get much less money overall than you’re probably worth.
Let’s look at a strategy which will, over time, ensure that you’re making as much money as you want to make. The benefit? You can spend more time relaxing, and enjoying your life. You’re a freelance writer for the freedom it gives you, when all’s said and done.
1. Start with a baseline fee: it’s your line in the sand
Let’s say it takes you an hour to write a competently researched, 600-word blog post. You decide your time is worth $100 an hour. That’s your baseline fee for that kind of project.
Stick to it. If you have the fortitude to stick to it, you will get it.
2. Think about your IDEAL client (get one, and then get more)
You’ve just worked with a wonderful client. You enjoyed working with the client, and decide that he’s pretty much your ideal client.
Make a list of what you liked: the client’s industry or profession, the brief, the fee… whatever it is, write it down.
All you need to do is get more clients just like him. Make it your mission to do precisely that. Start by asking the client to give you the contact details of any of his contacts who might be able to use you.
3. Set goals: set your fees lower, when your aim is experience
Experience is everything. Your experience adds to your confidence. Every successful project in an area gives you more confidence. Before too long, clients will gravitate to you because of your experience.
Let’s say you want to break into a new area. You’re enrolled in our Copywriting Mastery program, and you’re looking for clients. You can say to a client: “Although I’m a new copywriter, I’d usually charge $n for this kind of project. However, I’m eager to get clients in the financial services (or whatever) sector. So, in exchange for a testimonial, I’m happy to complete your project for $n.”
Tip: beware however, of making a habit of setting low fees.
4. Over-deliver, always, and you’ll form long and healthy relationships with your clients
Tell yourself this, and believe it: my client’s success is all-important to me.
Believe that about every client. You’re a freelance writer: your business depends on goodwill. Be proactive in looking after your clients. Take the initiative. If you can see that something needs doing, and you can do it, do it.
Let’s say that you look at a client’s About page. You think it’s much too sales-orientated. Rewrite the page. For free. Your client can use your content, or not.
Get into the habit of putting clients’ needs before your own. They want a quick turnaround on a project? Do it.
When you put clients first, you’ll form long-lasting relationships. Clients will remember you, and they’ll hire you again.
And they’ll be more than happy to pay you your writing fees.
Copywriting Mastery 2016: Build a Six-figure Copywriting Business
Copywriting is highly lucrative. Word for word, you’ll make more money as a copywriter than you will with other kinds of writing.
Could YOU become a copywriter? I’ve often said that if you can write an email message which gets a response, you can write copy. Yes, YOU.
We’ve updated Copywriting Mastery for 2016. It remains the most powerfully effective, and easiest, copywriting course ever.
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