Content Marketing For Writing Success: 5 Ideas

Content Marketing For Writing Success: 5 Ideas

“What have you written today?” That’s the question I ask my personal coaching students until they’re sick of it — and sick of me, I daresay. :-) However, nothing is more important for writing success. You must WRITE. So now I ask you that question: “What have you written today?”

Whatever you’re writing, whether it’s Kindle ebooks, content for clients, or are writing copy for advertising clients, your writing comes first each day.

In 2015, content marketing is huge. Every company and publication, whether large or tiny, is all about the content. Even TV shows are all about the content when it comes to promotion, and yet, content marketing seems to pass most writers by.

If they consider content for promotion at all, they look on it as something that companies do. They want to get hired to write content.

That’s fine. You SHOULD be looking for profitable, exciting and fun content gigs.

You should also be looking at content marketing as a nifty marketing tactic you can use to promote your writing.

And yet, when I suggested to a Kindle author that she write some short stories for promotion, she acted as if it were an imposition. She’s written her ebooks, and she promotes on social media, and that’s enough, isn’t it?

That depends on whether or not she wants to sell more ebooks faster.

She’s created a mailing list (kudos!), but says she doesn’t know what to say to her readers.

If you’d like to try content marketing, but aren’t sure how to go about it, read on.

1. Decide what you want to achieve

Start by deciding what you want. My Kindle author friend wants to sell more ebooks. I asked her to write that down. Knowing what you want is the first step in getting it.

2. Who’s your audience? (One sentence)

Next, write a sentence about your audience. Who are they? My pal writes mysteries and romantic suspense. Her sentence turned out to be: “My readers are primarily women, but also men, who are savvy, smart, and want to be entertained with great stories.”

You don’t have to write a long screed about your audience, although you can if you like. Your short description is for you. Now, while my author friend is writing, she can do a quick mental check. Will the long description of what her current heroine is wearing be intriguing to her audience? Will they turn the page (or flip the page, if they’re reading on an ereader) because they’re totally engrossed?

The clothing description may work. Maybe the author’s setting up something that happens later. Or it speaks to character. Whatever. My friend now knows she has to make that description count, because she remembers her readers.

3. Create a quick content plan

Your next step is to create a quick content plan. I keep my content plans in Evernote. You can scrawl your plan onto a sticky note.

My friend decided that she’ll write one short story a week. She’ll post it onto her blog, and will send the link to her readers.

After a week, she’ll delete the story, and will post another one.

Why delete? Because she’ll collect those stories together, and will sell them as a Kindle collection, once she’s written five or ten.

Short stories are quick to write.

Your content plan can be anything you choose to write, and post somewhere, as a promotional strategy. If you’re writing for clients, you may decide that you’ll write one guest post a week on a popular blog, to promote your writing services.

4. Schedule your content (and social media)

Now you’ve planned what content you’ll create, add the tasks to your calendar. Schedule them, and treat them as seriously as you treat all your writing.

Remember social media. Once you’ve posted your content somewhere, promote it on social media.

5. ASK! (Ask everyone, ask anyone)

The final idea is the most important. ASK. Ask for what you want. Ask questions if you’re not sure how to do something. Ask people who are likely to know the answers.

My mystery writing friend has a mailing list. She can ask readers whether they’d like a weekly short story, or whether they’d prefer to read snippets from her work in progress.

Get into the habit of asking for what you want; it makes life much easier. :-)

So, there we have it. Five ideas you can use today, for writing success. Imagine that I’m sitting beside you, and asking: “What have you written today?” And start writing. ;-)

Closeouts: check out the bargains to help you to write more, and sell more

Writing programs to increase your profits, from today -- closeouts mean you SAVE

To meet my goals for 2015, I’m closing out some of our bestselling programs, so that I can focus on coaching and publishing. This means that you get special offerings on some of our current programs. When they close, they’ll close for good. And yes, you receive coaching with them too. :-) Enjoy.

, on Twitter: @angee, and find Angela on Pinterest, too.

How to profit from your writing: online store.

Writing Nonfiction Ebooks And Making Sales

Writing Nonfiction Ebooks And Making Sales

A couple of students asked about writing nonfiction books, and ensuring sales. It’s an interesting question, so let’s look at a simple method you can use, even if you’re a new writer. This method is fast and easy, and saves wasted time writing something for which there’s no market at all.

Start by assessing what you LOVE

No, I’m not suggesting that writing what you love will automatically generate sales. That’s not a guarantee, although the unlikeliest topics do sell, witness the lady who wrote a book on the “no ‘poo” hair topic last year. Who knew that this was even possible? I can’t imagine not using shampoo, but apparently it’s a trend.

Maybe you’ve got a weird and wonderful method of doing something or other, and it works for you. You can share your method.

By focusing on what you enjoy talking and thinking about, writing will be easier. Over the years, I’ve ghostwritten many books on topics I didn’t care much about, but I enjoy writing, and will write about almost anything. A couple of times a publisher has talked me into writing on topics I actively disliked, and it was a mistake.

Writing needs to be fun, otherwise you’ll avoid it. So spend a little time thinking about topics you find fun and engrossing.

Got a topic?

Excellent.

Here’s how to see whether a nonfiction book on your wonderful topic will sell.

Choose your angle (slant), and write a list

You’ve picked a topic you know well. Moreover, you’re excited about this topic. Since you know the topic, your book won’t take years of research.

Now pick a slant; an angle or point of view. For example, let’s say that you’re into diets, and have tried the Paleo method. You know you could write about this, and you know that cookbooks sell. Ask yourself what stance/ angle you’re taking on this. Everyone has a point of view. Becoming conscious of your point of view makes it easier to write your ebook(s).

Create a list outline. A “list outline” is exactly what it sounds like. Keeping your angle in mind, write a list of things you want to cover in your ebook. Don’t bend your brain too much, just write everything that comes to mind.

Write a SHORT ebook, to test the waters

Leave your list for a day or two, to give your subconscious mind a chance to work on your topic.

When you come back to your list, read it, and add the material your subconscious has provided.

Your next step is to condense some of the material into a short ebook. aim to spend no more than eight to ten hours writing, so you end up with an ebook of around 5,000 to 10,000 words. You’re only testing the topic, so don’t spend to long writing this “lite” ebook.

The benefits of writing short ebooks to test topics are:

  • You can see if there’s a market;
  • You can see whether people buy ebooks on this topic from you;
  • You can discover whether or not you like writing about this topic;
  • Even if your topic-lite ebook never sells, you’ve added another title to your publishing program; and…
  • You develop a confident attitude about self-publishing.

Publish your ebook-lite

All done? Ebook written? PUBLISH.

Do a little promotion — no more than a couple of hours’ worth. And then let it go, for now. In a month, or three, you can look at the stats for this ebook, and see how it’s doing.

With my students, I find that they become too invested in whatever they’re writing. Using this method shows them that they can avoid making Mount Everests out of tiny hills — they realize that whether ebooks sell or not, they can keep writing. The results they get from one particular ebook are neither here nor there. They wrote yesterday, they’ll write today, and they’ll write tomorrow.

If your ebook’s making sales, you’re good. Write your complete version.

And there you have it. You can now write nonfiction books with confidence, knowing that your ebook’s likely to sell.

Sell Kindle Ebooks: Write Bestselling Genre Fiction & Nonfiction FAST

Sell Kindle Ebooks: Write Bestselling Genre Fiction & Nonfiction FAST

Sell Kindle Ebooks is a comprehensive self-publishing program which helps you to make the most of your talents. Take advantage of the power of Amazon to write both genre fiction, AND nonfiction. It’s time to develop a publishing program, and tell your day job goodbye.

You receive everything you need to become a publisher of both fiction and nonfiction.

 

, on Twitter: @angee, and find Angela on Pinterest, too.

How to profit from your writing: online store.

4 Ways To Supercharge Your Freelance Writing Business

4 Ways To Supercharge Your Freelance Writing Business

Want to improve your writing business? Here’s how

It’s easy to let your freelance writing business fall into a rut. You’ve got clients, they pay you money, and you’re busy, but you feel that you could be doing better. Or perhaps you’re new at the freelancing game, and wonder how you can get more and better clients.

Consider that your success may be less about writing, and more about business. Here’s why I say that it’s less about the writing: because writers who are less competent than you make more money.

I see this every day with my coaching students. Competent writers, with great credits, and lots of ability, are making a mere fraction of what their less competent peers make.

A digression. You know that I encourage you to blog. I encourage blogging, because blogging gives you confidence, and your income depends on your confidence.

Here’s an example. Some writers charge ridiculously low fees, because “my clients can’t pay more”. Of course your clients will tell you that they can’t pay more. No one wants to pay for writing.

They’re happy to pay for more business, however. If you can show them how they might do that, your fee becomes immaterial. Everyone wants to do more business, and if you can show them how, they won’t quibble about your rates.

Let’s look at four ways you can boost your business today.

1. Raise your rates by 10% across the board

Raise your rates first. It’s a simple step, and most of your clients won’t even notice, I promise. :-) Just create a new schedule of fees, and use it. Yes, use it with current clients, as well as with new clients. If a client comments, say: “our rates have risen.” That’s all you need to say. You don’t need to explain.

2. Enhance your offerings

Next, partner with a developer, and/ or a graphic designer, so that you can take on bigger projects. Today, your clients want to hire you with the same ease as they’d hire an agency: they want you to manage everything. And you can.

While it’s ideal to form relationships before you need someone’s expertise, it’s easy enough to take on a project, then hire a developer or designer on Elance or other outsourcing venue.

Speaking of Elance, get an account, if you don’t have one. If you’re a new freelancer, bid on some gigs. If you’re experienced, use the outsourcing websites to see what needs your freelancing clients have, which you can supply. You’ll see often see services which you could offer.

Then pick up the phone and call a few designers. Tell them you’re expanding your business. You want to take on larger projects. Ask them what they’re charging, so you’ll have some idea of the costs when you’re talking to clients.

3. Set a goal: one new client a week, every week

Freelancers tend to complete gigs, and then never give the client a thought again, once the account’s settled. That’s always a mistake, and it’s the primary reason that freelancers go through feast and famine syndrome.

Set a goal that you’ll get one new client a week, every week. Write it on your calendar.

A new client a week not only increases your income, but it means that at the end of the year, you’ve collected 50 additional clients.

Next…

4. Follow up with five clients once a week

You’re getting new clients, because you want to do more business with ALL your clients, both new, and with clients you worked with six months ago, and six years ago.

It doesn’t take much to follow up. Just send a quick tweet, or an email message. Your message doesn’t need to be lengthy. I waited in a queue at the bank this morning, and in those few minutes, I sent messages to three clients.

In summary, think of your writing as a business. Raise your rates, and get a new client each week. Your business will grow, more quickly than you imagine.

Here’s a bonus tip…

(Bonus tip) If you’re too busy, hire help on the outsourcing websites

Often, when I encourage a student to get a new client a week, he worries about getting so busy he can’t meet deadlines. Consider that you can hire help when you need it. If you’re hesitant to take on a big new project, realize that you don’t need to do everything yourself. Get help from the outsourcing websites.

Closeouts: check out the bargains to help you to write more, and sell more

Writing programs to increase your profits, from today -- closeouts mean you SAVE

To meet my goals for 2015, I’m closing out some of our bestselling programs, so that I can focus on coaching and publishing. This means that you get special offerings on some of our current programs. When they close, they’ll close for good. And yes, you receive coaching with them too. :-) Enjoy.

, on Twitter: @angee, and find Angela on Pinterest, too.

How to profit from your writing: online store.

You Can Finally Make Money Writing Articles

You Can Finally Make Money Writing Articles

Although the article boom of several years ago has busted, articles are back in another form, as content marketing. You can make money writing articles again, but you need to know what you’re doing. The days of “keyword content” have long gone.

When we released Article Firestorm back in January, it quickly became one of our most popular programs. Writers love it. However, as you may know, we’re closing down many of our programs, to focus on personal coaching and publishing. Here’s a list of current closeouts.

I love Article Firestorm; I teach these vital strategies to my coaching students — everyone loves them. This is your chance to either develop a writing career with nonfiction if you’re a new writer, or to kick a moribund career into life. Everyone wants content. Provide it, and you’re golden.

This closeout ends on April 24.

Closeout Deal — Article Fire Storm: Ultimate Content Strategy Secrets

Love writing articles, but wish it were more profitable? It can be. Everyone needs articles. Content marketing is HOT now, and will be for the foreseeable future.

Article Firestorm is a complete 4-week writing workshop with videos and PDFs. Its focus going beyond articles, to content strategy.

When you sell a content strategy, rather than positioning yourself as an “article writer” your income goes up. A lot.

Our closeout deal means you download all four weeks of the workshop immediately. You can work at your own pace, of course.

Enjoy. :-)

Closeouts: check out the bargains to help you to write more, and sell more

Writing programs to increase your profits, from today -- closeouts mean you SAVE

To meet my goals for 2015, I’m closing out some of our bestselling programs, so that I can focus on coaching and publishing. This means that you get special offerings on some of our current programs. When they close, they’ll close for good. And yes, you receive coaching with them too. :-) Enjoy.

, on Twitter: @angee, and find Angela on Pinterest, too.

How to profit from your writing: online store.

Kindle Direct Publishing: Exclusive or Broad?

Kindle Direct Publishing: Exclusive or Broad?

I’ve had some questions about Kindle Direct Publishing (KDP); specifically KDP Select, and Kindle Unlimited. If you stick a book in Select, it’s automatically available in KU, but of course you need to be Amazon-only. For many authors, giving Amazon an exclusive means give up the cash they’re making elsewhere.

Yes, this post is about fiction, and fiction will be primarily on Just Write a Book Blog from now on, but this is a publishing industry question, and it affects both fiction and nonfiction.

Amazon sent out an email this morning, saying that they were adding another $6 million to the March fund, making a total of $9.33 million. Some authors predicted that the borrow rate will be around $1.30 to $1.40 for the month for books at the end of March. With a further tip-in from Amazon, it will be interesting to see what it is. :-)

Short ebooks make sense for KU

In KU, you’re paid when a reader reads 10% of a title, so many authors are publishing serials, short stories and short nonfiction in Select, to take advantage of this.

K. Matthew is conducting an experiment:

“The Experiment: Remove over 100 titles from all other retailers and enroll them in KU”.

Very brave, and a fascinating post. :-)

Should you go Amazon-only?

That’s the question. If you go broad, that is, publish your titles everywhere, you can’t enroll your books in Select/ KU. It means delisting books you’ve published elsewhere.

Only you can make the decision. If you do opt to go exclusive, use Book Reporter, and watch your stats. A month isn’t a good trial. You’ll need to get stats for several months; three months at least.

My opinion? I’m lazy. My own books, under various pen names, get enrolled in Select, and I forget about it. Going forward, however, I’ll be going broad on all full-length titles, and KU on shorter ebooks.

We live in fascinating times. If you’re just starting out in self-publishing, write some short ebooks, and then give Select/ KU a try. You can publish bundles broadly later.

Story Power: short stories made easy

Story Power

Story Power — insider secrets of writing short stories and making them work for you: writing serials, and series.

Write with me: over four weeks, you’ll discover HOW to not only write short fiction, but also make money at it. I make a very nice income ghostwriting fiction for clients, and also selling my own short fiction under various genre pen names.

, on Twitter: @angee, and find Angela on Pinterest, too.

How to profit from your writing: online store.