Become a Blog Manager For a 6-Figure Salary

Become a Blog Manager For a 6-Figure Salary

You’re a blogger. Usually we think in terms of making money from our own blogs, but what if you used your skills to get hired by a company, and became a blog manager? At larger companies, with an Internet sales channel, blog managers earn six-figure salaries.

So, what does a blog manager do? Your duties would include:

  • Developing an editorial calendar, and creating great content for the blog on a schedule;
  • Creating content on demand for marketing: press releases, social media posts (Facebook and Google+, and so on).

You need the ability to write for blog’s target audience, and have a knowledge of meta data (keywords, post titles and descriptions.) Ideally, you’d have a background in marketing communications, or journalism. However, if you’ve displayed blogging expertise, and experience, you might be more attractive than someone who’s credentialed, but clueless about blogging.

In our Get Hired to Blog to blog program, you discover how to get freelance blogging gigs. However, if you love blogging, keep in mind that some companies want a blogger in-house – this blogger is a vital part of the sales and marketing team. Blogs are becoming publications, and are worth millions of dollars to large companies.

Some bloggers luck into blog manager roles. Several of my students have been offered full-time jobs as blog managers, and it’s not surprising. Content marketing is huge, and these days everything is real-time. Companies need to respond fast when there’s a PR hiccup, and less dramatically, to customers on social media.

If you want a full-time job as a blog manager, you can get one.

Here are some tips which will help.

1. Let the Companies With Which You’re Working Know You’re Available.

Your first step in getting hired is to build your “book”, just as it is in copywriting, or in any form of paid writing. Your “book” is your portfolio. Take as many blog jobs as you can, so you have experience working with a large number of companies. Add your best posts to your book.

Let the companies with which you work know that you’re available for a blog managing role. A company may want you to work in-house, but many large blogs are run by virtual teams, so you can work from anywhere.

If you’ve worked on a blog, get in touch with the company to touch base every few months. They may be interested in giving you more freelance blogging projects – or they many want a blog manager.

2. Create a Media Kit – It’s a Sales Tool for Your Services.

You need a media kit, also known as a press kit.

Your media kit contains:

  • A short profile of who you are and what you do;
  • Sample blog posts;
  • A press release.

You can add anything you like to a media kit; add whatever material you think will make you more attractive to companies looking for a blog manager.

3. Say “Thank You, I Love Your Products”, and Introduce Yourself.

Many years ago, when I was a young mom, I wrote for magazines. I also wrote for trade magazines, the local newspaper, and local organizations. I got into the habit of sending letters to companies thanking them for products and services I used, and telling them why a product was useful to me. Occasionally, I’d get some swag from companies I’d contacted, which was kind of them.

All these years later, what sticks in my mind is the contacts I made, and the writing gigs I got, just from a simple letter. (This was way before email.) Initially I’d just send a short note. Later, when I started writing copy, I’d include an extra paragraph introducing myself as a writer, and asking them to get in touch if they needed marketing communications help.

Today, networking is much easier. I’ve talked about introducing yourself before. Be genuine. Compliment people who deserve it; thank companies which create the products you use. Good things will develop from this, especially if you mention you’re a blogger, and are open to blog manager jobs.

Happy blogging… :-)

If you’re interested in blog manager roles; you’ll find our Get Hired to Blog a great resource.

, and on Twitter: @angee.

You can find Angela on Pinterest, too.

Writing Advice: Getting Started With Romance

Writing Advice: Getting Started With Romance

I’ve been asked for some writing advice on getting started with romance writing. Specifically, what SELLS? And how do you start writing it?

Years ago, when I started writing romance, I didn’t choose romance. It chose me. I made up my mind that if I didn’t sell a novel to a publisher within ten years, I would give up writing. Becoming a published author was my dream. However, I got impatient with myself. Dreams are all very well, and dabbling with writing when I had many other commitments was selfish. (Yes, I was wrong-headed in many ways, but I was young… :-))

So, I had ten years. Since I was a voracious reader, I looked for novels that I could write. Scouting around our library, I found little Mills and Boon romances. Not only could I read them with pleasure, I immediately knew that I could write them. After that, it took around six months to get a multi-book contract.

I’m not the sharpest knife in the drawer, but that knowledge stuck with me. What you can read with pleasure is the key to what you can write.

New Adult Is Currently the Hottest Genre in Romance Fiction.

Romance has many, many sub-genres. Currently, the hottest sub-genre is “New Adult” fiction. Here’s the Amazon Best Sellers in New Adult and College Romance.

These books sell A LOT of copies. H.M. Ward writes New Adult romances, and reports:

“A book in the top ten sells around 5–10K copies per day. Let’s take the average and give the book some wiggle room and say it’s selling 7K copies a day @ $2.99. In 7 days you’ll have made (net, not gross) over $100,000.”

St. Martin’s Press established New Adult in 2009, and over the past couple of years, that genre has really taken off. The sales-blockbuster Fifty Shades trilogy kicked the category into overdrive.

When the Wilders needed to save their home, they wrote New Adult. It’s a hot-selling genre. If you can write New Adult, you’re in like Flynn, to coin a phrase.

Can you write New Adult romance? Download some freebies, and check them out. If you can read them with pleasure, and think to yourself: “I can write this!” You almost certainly can.

We’ll be discussing New Adult in Kindle Romance Writer Weekly over your 26 weeks, AND helping you to write it. I hope that by the time the 26 weeks are up, you’ll feel that you can write anything. Fiction writing skills are transferable, not only to other genres, but also to your other writing.

, and on Twitter: @angee.

You can find Angela on Pinterest, too.

NEW: Write Hot-Selling Kindle Romance Ebooks, Week by Week

Kindle Romance Writer Weekly

Kindle Romance Writer Weekly

Kindle romance ebooks SELL, that’s indisputable. Many authors are making much more money than they ever dreamed they would.

How much money? That depends on where your ebooks are ranked. As H.M Ward reports:

A book in the top ten sells around 5–10K copies per day. Let’s take the average and give the book some wiggle room and say it’s selling 7K copies a day @ $2.99. In 7 days you’ll have made (net, not gross) over $100,000.

That’s a lot of money. Could you make that much? Who knows. You may just make enough to make your mortgage payments. However, that shows you what’s possible. Ebooks are new too, which means that there’s lots of room for expansion. Amazon has a global reach, so your ebooks can reach more readers, in more countries than has ever been possible.

Yes, YOU Can Receive Kindle Romance Writer Weekly Too.

A few weeks ago, we launched our romance writing class, Hot, Hotter, Hottest: Write Bestselling Kindle Romances.

Class members receive 26 weeks of our new digital magazine, Kindle Romance Writer Weekly free.

Many writers contacted me to ask whether they could receive Kindle Romance Writer Weekly too.

Of course you can. Our new publication includes: romance writing secrets, news and tips, the latest Amazon strategies, pricing guidelines, and much more. Although it’s focused on romance writing, if you’re writing in other genres, such as mysteries, fantasy, westerns and so on, you’ll find that almost everything in KRWW applies to your genre. Just make the mental adjustments… :-)

Let’s write together. I’m committed to expanding my Amazon romance catalogue under various pen names this year, so I’ll be including my own shortcuts and strategies, as well as those of my students. Join us. I’m hugely excited to present Kindle Romance Writer Weekly to you. Let’s go on this adventure together.

Learn more

, and on Twitter: @angee.

You can find Angela on Pinterest, too.

Blogging Jobs Made Easy: 3 Tricks You Can Use Today

Blogging Jobs Made Easy: 3 Tricks You Can Use Today

Want to get great blogging jobs? It’s never been easier, IF you know what you want. Sadly, most bloggers don’t, so they look for advertised jobs. Unfortunately looking for advertised gigs means that you’re on a hiding to nothing, as one of my friends says.

As we’ve said before, the best writing jobs – whether blogging or anything else – are never advertised. The biggest reason: companies are busy. They don’t have blogging expertise. They may be aware of blogs but no one’s ever approached them about content marketing. That means that there’s a huge universe of great blogging gigs waiting for you, if you know how to get them.

Let’s look at three easy tricks you can use to get great blogging gigs. Get Hired to Blog has many more.

1. Discover the Magic of Proposals.

If you’ve written for magazines, you know what a query letter is. Blogging proposals are similar.

You send a company an email message, with “Proposal” somewhere in the subject line. Call the company first, to find out who handles marketing. Tell the person you speak to that you want to send a proposal. Companies know all about proposals, so you’ll get a name, and an email address.

In your proposal, outline what a blog could do for the business, then outline what you can do. Keep it short. I like to send mini-proposals, of around 200 words.

A basic proposal is simple to write. You can create a boilerplate message  (what a blog is/ what you can do), customizing it for every business you approach.

Here’s the thing: not everyone you contact will hire you, but some will. And the ones who do, since you approached them, and you sound competent, will pay you well. In Get Hired to Blog, I said:

Did you know that experienced professional bloggers charge their clients a minimum of $1000 per month, per blog? Consider that if a blogger’s working for 20 clients, that’s $20,000 a month. You can blog for businesses too, if you’re prepared… If you’ve been blogging for a pittance — $5 a blog post — please realize that there is a world of businesses out there which are willing to pay you much more.

Proposals are KEY to getting hired. They’re simple to create.

2. If You Want to Get Hired by Someone, TALK About Them on Your Blog.

In Your Blog: 5 Tips to Make It Work Harder for You, we said:

If you want to work with a company, blog about their products. Then let the company know (send them a tweet, or an email message) that you’ve blogged about them.

How hard is that? It’s SIMPLE. I don’t care who you are, this form of sincere flattery works.

3. Go Local: Become a Member of Your Chamber of Commerce.

Even small towns have a chamber of commerce, or some kind of business networking group, which gets together to promote trade in the local area. Find out when meetings are held; go along and join. You may work in a home office, but you’re a local business person and blogger.

For your first couple of meetings, listen and learn. You’ll soon make friends, and you’ll discover a simple truth: people hire people they know.

Bonus Tip: Recognize Your Value.

You’re a blogger. (Or you want to be.) Most business people can’t write. You can. You’re VALUABLE. When I coach writers and bloggers, they’re used to minimal-pay gigs. They lack the confidence to get great gigs. Those top-paying gigs are waiting for you, as soon as you recognize your value.

These three simple tricks will build your confidence. Before you know it, you’ll get the wonderful blogging jobs you deserve — get started today. :-)

, and on Twitter: @angee.

You can find Angela on Pinterest, too.

Apologies: Websites Down Yesterday

Murphy's Law

Our websites were down most of yesterday, so please accept our sincere apologies. Our hosting provider Hostgator was having problems; this meant that millions of websites were down — it wasn’t just us. :-) Hostgator’s been a brilliant host over many years, so let’s hope that they fix whatever the problem was, quickly.

The outage meant that we couldn’t post the material that I’d scheduled for this blog, and for  the Just Write a Book Blog, before everyone takes off for Easter. We’ll be publishing it as we can, in between other commitments this holiday.

If you sent an email message, thank you for getting in touch. And yes, I’ve added an extra day to the Get Hired to Blog offering so you won’t be disadvantaged.

Julia and I will be available over the holidays, so please get in touch if you need help with anything. It may take us a little longer to respond.

Fingers crossed that there won’t be another outage, and again, sincere apologies for any inconvenience caused. If there should be an outage, please contact us via email or social media.

We wish and yours you peace and joy. Stay safe over the holidays. Check the blogs if you need holiday inspiration for your writing. :-)

, and on Twitter: @angee.

You can find Angela on Pinterest, too.

Your Blog: 5 Tips to Make It Work Harder for You

Your Blog: 5 Tips to Make It Work Harder for You

Your blog is an investment in your writing future. Way back in the late 1990s, I dithered for months about starting an “online journal”, as blogs were called then. My intuition kept nudging me: “Start a blog!” My response: “No thanks, too busy…”

Thank heavens I finally paid attention to my intuition… my blogs have done more for my writing than anything else. Any writer who’s been blogging for a while will agree, I’m sure. The most common comment I hear from writers who’ve started blogging is: “I wish I’d started years ago.”

That said, your blog can always work harder. Let’s look at five tips to make that happen.

1. Use Your Blog to Promote Your Writing – Your Blog’s a Writing Sample.

If you’ve recently started a blog, you’re wondering: “what do I blog about.” The short answer is anything you please. It’s your blog. You’re the master of your domain. (Pun intended. :-))

The slightly longer answer: you blog about whatever will help you to achieve your goals for your writing. For example:

  • If you want to get writing jobs, blog about the topics you want to get jobs writing about. That may be health, business, politics, celebrity gossip – whatever. Make sure that you include a statement in your sidebar like: “I write about (your topics) and many others. Please get in touch if you need a professional writer for your projects.”
  • If you want to sell your books, blog about them, and the subjects you cover. If you’re writing romance, write about your characters, or the location in which your romance is set. Loretta Chase and Isabella Bradford write the Two Nerdy History Girls blog because they write (wonderful) historical romances.

Tip: lighten up! Have fun with your blog. You should always enjoy whatever you’re blogging about, so follow your passions. I love thinking about writing, and teaching writing, so that’s what I blog about.

Over the years I’ve created blogs about Mac software, photography, dogs, green tea, yoga, health… There was a time when I’d get an idea, and immediately create a blog. These days, I’m more likely to write an ebook.

Important: GRAB Your Name!

The most important website/ blog you own will be that under your own name. Your name stays the same, no matter what you write. So make sure you grab your name – I grabbed quite late in my online career. If you don’t already own your name, get it now.

2. Write About What’s Important to YOU Now. (Your Blog Is Your Focus Group.)

Your blog helps you to work out what to write, AND it gives you feedback about what’s likely to be successful.

For example, let’s say you want to write a mystery novel. Review a couple of mysteries on your blog. Do those reviews get traffic? Of course you need to do more research to see whether you should be writing in a genre, but your blog’s readers will tell you what works for them. They’re your own personal focus group.

3. Want Something? Talk About It on Your Blog.

Blogging is instant publishing. The minute you hit the Publish button, millions of people all around the world can view your post. (Think no one’s reading your blog? Make an idiot statement or two, and you’ll soon learn that you do indeed have readers. :-))

So, it makes sense that if you want something TALK ABOUT IT.

If you want to write for a magazine, write about the magazine’s latest issue. Mention at the end of the post that you’ve sent them five query letters (assuming that you have) in the past six months, and that you’d love to write for them.

If you want to work with a company, blog about their products. Then let the company know (send them a tweet, or an email message) that you’ve blogged about them.

I know that in blogging, everyone talks about “traffic.” The truth is, that no one needs untargeted traffic. If you get a tsunami of the wrong kind of traffic – the wrong audience for your blog – it can cost you money when your hosting fees go up. Think about what you want, and use your blog to help you to get it.

4. Become Known as an Expert. Get Paid.

Experts get paid more. Want to become an “expert”? Blog about the topic in which you want to become recognized. Once you’ve written ten posts about a topic, you’re expert enough for writing purposes. You can always research, and ask questions to learn what you need to know to write with authority about the topic.

(“Expert writers” are writers first. You don’t need an advanced degree in a topic to become expert in writing about it. Real experts are usually woeful writers.)

Let’s say you want to travel. Start a travel blog. Here’s an excellent article in which travel bloggers talk about what they do. Could you make money as a travel blogger?

Why not? Start blogging. Whatever others are doing on their blogs, you can too. If you become known as an expert on Paris, some company or other may pay you to go to Paris and write about it.

5. The More You Put Into Your Blog, the More You Get Out of It.

As I said in Make Money Blogging in 2014: 20 HOT Tips:

Mae West said: “Keep a diary, and someday it’ll keep you.” Similarly, keep a blog, and someday your blog will keep you.

Your blog can always work harder for you. As we’ve said: it’s an investment in your writing future. You can make six figures when you get hired to blog by large companies; you can promote your books, or you can turn your blog into a business. A blog is a powerful tool, AND it’s huge fun. Enjoy your blog. :-)

, and on Twitter: @angee.

You can find Angela on Pinterest, too.