Writing takes so much time that marketing is a huge struggle for many writers. Cheer up. Today, you don’t need a huge website and/ or blog to market your writing. You can do it with one-page websites.
It’s easy to market your writing with a one-page website — or several of them. Just say what you want to say on the page, and you’re done. One-page websites are innovative, minimalist, and fast to create.
If you’re unfamiliar with them, you’re wondering what a one-page website might be.
What’s a “one-page” website?
Just what it says. A single page. A website which consists of one page minimizes distractions. You have just the one page, with one (and only one) message. Clutter, such as navigation controls, has gone.
A decade ago, these kinds of pages were called “buy or leave” sales pages, and that sums it up. You give the visitors to your page just enough information for them to take action on what you offer.
Why use a one-page website?
Primarily, it’s the simplicity. I’ve started encouraging my personal coaching students and copywriting clients to use one-pagers, because they’re more likely to get results. l’m all about results. Asking a student or client to “create a website” is a big commitment of time and energy. It’s much easier to suggest a single page.
The big benefit is this. Not only do you force your one-pager’s visitors to focus, you focus on the results you want, while you’re creating the page. With larger websites, you distract yourself from the results you want, and you diffuse the effect on your site’s visitors.
Today, so much information flows onto the Web daily, that you can’t take it for granted that your visitors will read your page. When you keep your site to a single page, it’s less intimidating to visitors.
When to use a one-page website
You can use these very quick, and supremely simple websites for anything you’d like.
Here are some ideas. You can use them to:
- Introduce yourself to a new audience
- Attract clients in a specific vertical
- Promote an ebook, before and/ or after you write it
- Launch a crowd-funding campaign
- Prototype a website for a client (see below)
- Market a product or service for a client
- Kick along a publicity push for a client
My favorite use for one-pagers: creating prototypes
You can make life much easier for yourself and your Web writing clients when you create a one-page prototype for them to use. You don’t need to explain anything, it’s all show and tell.
I love Squarespace for this reason. Squarespace makes it supremely easy to create one-pagers; it calls them Cover Pages. Transfer the “website” to your client when you’re done. (Disclosure — I have no connection to Squarespace, other than appreciating their product.)
The Web’s changed: one-pagers make sense
Way back in 2011, everyone was all about “authority” websites. Writers too. These were huge sites, covering anything and everything about a topic. Authority websites can be wonderful, IF you have a reason to create one.
Marketing with an authority website is impossible for a solo operator today. Leave it to corporations. So much information flows onto the Web every day that it makes zero sense to create an authority website just to market your writing services and/ or ebooks. A big website diffuses your message. Your visitors become consumers of information, rather than buyers — and that’s hardly the marketing result at which you’re aiming.
Try marketing your writing with one-page websites — you’ll love it, and you’ll get results. 🙂
Copywriting Mastery: Build Your Own Lucrative Copywriting Business
Could you run your own copywriting services business? I’ve often said that if you can write an email message which gets a response, you can write copy. Yes, YOU. There’s a lot of mystique around copywriters, but here’s the thing: you don’t need to be Hemingway or Tolstoy.
And you don’t need to be arty and “creative”. As advertising master David Ogilvy said: “If it doesn’t sell, it isn’t creative.”
How to profit from your writing: online store.
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