As you know, I’m always looking for ways in which you can make money writing. In 2015, one of the easiest ways is by offering to create mini content for your clients. Mini content includes social media updates, and micro-blogging. In discussions with my students, it seems that few writers have jumped on this writing service, although it’s one of the easiest ways to increase your writing income.
There’s a pitfall to mini content however, and it’s one that some of your writing clients have already discovered: scattershot content goes nowhere. You need to structure your mini content so that your clients can achieve their marketing goals.
Let’s look at formats for mini content first, then at structure: content campaigns.
Mini Content Formats: Images, Updates and More
Images are huge today. You need to become familiar with images, so that your content has impact.
One of my favorite apps, Buffer, has released Pablo, which makes it super-easy to create social media image content. Add your update, or quote, choose an image or upload your own, and post it to Twitter or Facebook in seconds.
With apps like Wordswag, your can create mini content on your phone.
Here are some forms of mini content you can create:
- As mentioned, social media updates (regular, and scheduled, or unscheduled);
- Status updates: short “what’s happening” and news updates. These updates can include humor, or jokes, or memes (however, don’t forget that your updates need to have a purpose; they must be part of a campaign, with a goal);
- Short videos, or graphics — either straight graphics, with a quote or similar, or infographics;
- Annotated links. Your annotations can be a few words, or as long as a paragraph;
- Micro-blog posts: Twitter was touted as a “micro blogging” service for years. For our purposes, a micro blog post can be on your own blog, a client’s blog, or on one of the social media services — Twitter, Facebook, Google+, LinkedIn etc.
That list should keep you going for a while… 🙂 Come up with your own ideas for mini content, depending on what you want to achieve for a client.
Content Campaigns: Getting Results From Mini Content
Think of your mini content as part of a larger whole: a content campaign for your client. Start by asking your client what he wants to achieve — what results does he want from his campaign? Perhaps your client’s launching a new product, opening another store, or perhaps he’s become the distributor for a new line of products. Or perhaps he simply wants to gain visibility, or get ahead of a competitor.
Work out how long the campaign will be. How long will it take to achieve your client’s goal? One raindrop doesn’t make a spring shower, so make sure that your client understands that the benefits of the mini content build up over time. You might outline a campaign that lasts a month, three months, or longer.
Create a benchmark/ starting point. For example, if your client’s launching a new product, with a website, that website may have 100 visitors a day currently. Estimating traffic is a crude way of assessing the effects of your content, so ensure that in addition, you create a mailing list, and a way of counting sales for your campaign. You need to be able to track results, so that you can see which kinds of content are most effective.
Your client also needs to see results, of course, to show that you’re earning your keep. 🙂
Mini Content Works for Authors Too
A final tip: if you’re a Kindle author, please use mini content to promote your books before you start writing, while you’re writing, and also once you’ve published.
If you’re offering content services to your writing clients, or even if you’re not, mini content is an easy way to ensure that you make money writing in 2015. Get started creating mini content today for your own marketing. It’s fun, and can be very powerful.
Update: January 27, 2017
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