Want to increase your writing income immediately? Here’s how. Start considering the value you provide. Most writers DO NOT, and here’s why. They focus on selling “writing” rather than selling value.
“Writing” is a commodity. If you doubt this, take a glance at any of the outsourcing websites. Buyers confidently offer $2 per article, and $50 per ebook. And they get takers. Which is 100% fine. That’s the value the buyers place on their projects, and they get writers, because the outsourcing websites are global, so writers in developing countries can go further on $2 than you can.
What value do you provide?
Think about the last project you completed for a client. Let’s say that you created four webpages at $200 a page, which is $800. You’re pleased with the project; it was reasonably simple, and the $800 is a little boost to your bank account. How much value did you provide?
Will your webpages help your client to get more business? How much more business? Perhaps it’s a small company, and they’ll do another $50,000 this year from their website, thanks in part to you. Perhaps your client gets a big new contract worth two million dollars. Your content isn’t the reason your client won the contract. But it did make the company look more professional, and more credible, so it helped.
You set the value on your writing
Here’s an excerpt from one of our writing programs.
$17, $19, $21… Writers often contact me for coaching, and when we get started, I look over their websites. It’s amazing. In at least 90% of cases, they’re charging way too low for their products. They under-value what they provide.
When you’re pricing products, consider the value you’re providing.
For example, I worked with a psychologist who was selling a range of ebooks and audios online, and she charged from $17 to $27. I was shocked. One of her programs was very comprehensive — she had 30 audios, an ebook, AND a coaching component. For $27.
I suggested that she charge $1,200 for that program. She did, and she made sixteen sales within the first two weeks. All she did was raise the price, and contact a few websites, offering them a commission on each sale. Even with a generous commission, she was clearing some $800 per program.
Add value to your programs, and charge more
Let’s say you’re offering an ebook which helps people to overcome stress. You can buy “stress relief” ebooks on Amazon for 99 cents. This isn’t a profitable way for you to make an income, if you don’t consider value.
By all means, stick with creating a stress relief ebook, but consider how you could make it more valuable. Your initial “front end” program could be an ebook. You could sell it for $47 to $147, by adding a couple of components to it.
You could add:
- A “30 days of stress relief” report, giving your buyers ways to put your recommendations into action every day;
- A anti-stress checklist…
All that’s fine. Here’s what I suggest: build in uniqueness and value before you even start writing. To do that, simply think about the results your clients and buyers will get from your writing. They’re buying results, and that’s what you’re selling.
Value: you’re not selling “writing” are you?
Your buyers aren’t buying writing. They’re buying RESULTS and value. So since that’s what you’re selling, go ahead and increase your income — today.
Instant Author, and Instant Ebooks — a complete self-publishing system
If you find it a challenge to sell more ebooks, we solve the problem in our new program. You have everything you need to not only publish easily, but publish regularly. Regular publication is the key to selling more and more ebooks.
Write more, publish more, and publish more easily with Instant Author.
Earn while you learn, with Angela’s Writing Classes..
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