You’re writing to sell. You suspect you could do better. I know you can.
I’ve said it before, and I’ll say it again: you’re a better writer than you think you are. I work with writers every day, and I’ve yet to meet a writer whose confidence surpassed his ability. Confidence lags way behind. It’s frustrating for me; on the other hand, it also keeps me in business as a writing coach.
These three tips will help you to become more confident. Put them all into practice, and you can double your income this week. Pay especial attention to tip 3. I nagged one writer to step out of his comfort zone. I suggested that he was pricing his services way too low. I told him which market to approach, and how to do it. A phone call later, he had a gig at 4x his regular hourly rate.
Admittedly, his regular hourly rate was pitiful, and I still think he can do better than quadruple it, but at least this experience has changed his perspective; he knows what’s possible for him, now.
1. Look Back, Look Forward: Make the Most of Your Inventory.
This is a biggie, and I’m guilty of ignoring my inventory too. If you read my writing journal, you’ll know that Sundays are planning days for me. I do my weekly review, and forward planning.
I was compiling some material for a coaching student yesterday, and was amazed at how much content I had on a specific topic. I need to make a concerted effort to go back through my archives and do something with the millions of words I’ve written and forgotten.
What about you? What’s in your archives? What could you do with it? Even if you just compile five articles into a portfolio, you’ve given yourself another sales tool.
Got a blog? Find your most popular blog articles, and repurpose them. You may have enough articles for an ebook, or for a report which you can sell to clients.
Decide that you’ll find something in your archives and use it TODAY.
2. Speed! Write Faster Than You Think You Can.
How quickly can you write? My normal speed’s around 1,000 to 1,500 words an hour. If you’re a new writer, be aware that your normal writing speed will increase the more you write.
Big tip: if you force yourself to write at a speed which is just above normal for you, your writing will improve. Try it. You’ll see that this is so – and you’ll write more, too.
Why does your writing improve when you write faster? I think it’s because your inner editor and inner censor shut up. Your mind works much more quickly than your fingertips. If you leave a gap – you’re not keeping up with your thinking – your inner editor jumps in and slows you down even more.
3. Be Brave. Take ONE Step Out of Your Comfort Zone.
Eleanor Roosevelt reportedly said:
“Do one thing every day that scares you.”
If you can do that – just ONE thing each day that you’re scared to do, your writing career would improve dramatically. Alternatively, sneak up on it. Do one thing each week you’re scared to do.
You don’t need to do anything huge. You can call one client, or write an email message introducing yourself to one company. Or post a short story to Amazon KDP.
Fear can disguise itself as “excuse-itis”. Wayne Dyer wrote an excellent book on excuse-itis, Excuses Begone!: How to Change Lifelong, Self-Defeating Thinking Habits. It’s a big achievement if you can recognize one thinking and behavior pattern as just an excuse, so be patient with yourself. As Dr Dyer suggests, keep asking yourself: “Is this true?” You’ll be shocked when you realize that most of what you tell yourself is untrue.
When you recognize old patterns, you’re well on your way to changing your comfort zone. Do ONE thing today.
Try these tips. What could you do today, to write to sell, and sell more?
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