Are you using social media? I know that many writers don’t. That’s always a choice, but in general, I believe that it’s a mistake to ignore social media. Here’s why: platform.
We’ve discussed platform before. Basically, it’s who knows you. It’s your readership, your clients, and much more. If you want to build your platform, social media is becoming the fastest way to do it.
Tip: don’t put all your marketing eggs in any social media basked
I’ve said for years that BLOGGING is the easiest way to build your platform. However, that’s hard for many writers, and I understand. Blogging is a form of social media, and your blog should be your social media hub.
In 2014, some form of social media presence is vital. I suggest that you build a presence on Google+.
Why? Well, Google. If anyone searches for you online, mostly they’ll use Google. Your name should appear in the results, and using Google+ ensures that it does. There are many other reasons, but I won’t go into them here.
2 ways Google+ can “plus” (enhance) your writing career
1. Google Local: get a listing for your writing business
Once you’ve signed up for Google+, get a Google Local page. Many of your clients, will be local — that is, in your country, if not in your state or city. A Google+ listing can help you to become more visible.
2. Get an audience: brand yourself
Your platform isn’t your brand. Your brand is YOU. Tom Peters wrote The Brand Called You way back in 1997. The idea that you’re a brand is even more relevant today than it was then.
I’ve been spending more time on Google+; I like the platform. It’s easy to find those with whom you’re in tune: people who are interested in the same things that you are.
Yes, Google+ can seem confusing at first, but there are plenty of people who will be happy to help you. Join the Google+ Helper Community.
Explore Google+. It can help you to build both your platform, and your brand, and that’s a very good thing. I’ll see you there. 🙂
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