In 2014, Web writing is a race. That’s because a tsunami of content pours onto the Web every day. According to Chartbeat, 92,000 articles are published daily. I’ve no idea whether those figures are accurate, and in a real sense, it doesn’t matter. It’s a LOT of content.
According to Digiday. in 2013 the HuffPo published 1,200 pieces of content daily. Forbes had a thousand contributors who published 400 pieces of content also daily. Those websites get millions of page views each day, so the volume of content works for them. In 2014, they may well be pushing out even more content.
Smaller websites can’t hope to match high-volume Web publishers, so how do you ensure that when you write Web content for clients, or for yourself, your content not only grabs attention, but makes sales?
In a sense, volume is the key. A decade ago, you might caution your clients that they needed to update their websites occasionally. Today, “free” organic traffic is very challenging: most companies need to pay for advertising, AND create content regularly. This is good news for writers. 🙂
So let’s look at three tips which will help your Web writing to grab attention, and make sales for your clients. Of course, you need to apply the same tips to your own website. If you want to get clients, sell ebooks, or doing anything else on the Web, you MUST grab attention.
1. Content Requires Promotion.
When you’re offering your Web writing services to clients, emphasize that content requires promotion. Paid promotion if possible. Definitely promotion on social media networks, like Facebook (for some clients) and Google+. Google+ promotion is not optional, it’s essential, because it’s Google.
In your own efforts to make sales, you need to remember this too: content requires promotion.
2. Grab Attention With Images.
Content has gone visual, and if you want more of your material shared, you need great images. Today, a website has a lot in common with a magazine: images evoke emotion, and they’re a must, for sales.
Images sell. Even as late as a year ago, we Web writers could wave our hands and blithely mutter “words only… get a designer” when clients mentioned graphics. Yes, designers are needed for image manipulation, but today, images are your business. You can’t ignore them, and hope to do a good job for your clients.
3. Know Your Audience.
Targeted content is essential. If you’ve just written ten webpages for a client, the content must appeal to his target audience, and it must make sales. You need to research to ensure your targeting is accurate. Factor your research time into your quotes for clients, so that you don’t do unpaid research.
You’ll need to research your client’s audience, as well as his competition, and whatever it is that you’re promoting.
Bonus Tip: Get Productive. Write MORE.
Remember that tsunami of content which flows onto the Web each day. You need to produce content steadily. This means that you need to develop workflows which work for you: you need to be productive and write more, so that your clients get results from your Web writing.
The More Things Change, the More Money You Can Make
Today, a Web writer’s job is challenging, because the competition for attention is huge. This can be frightening, or it can be liberating – choose to be liberated.
You’ll make more money from your writing when you become a master content creator on the new Web.
Learn more… and increase your writing income today.
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