Want additional copywriting income? Use this simple strategy to double and triple your income, while writing less. It’s a vital strategy now.
We live in a fast-paced, crazy world. Business happens 24x7x365, and copywriters are busier than ever. Copywriting gigs are easy to get. However, some of these gigs can be dangerous to your copywriting income.
“Copywriting” is business writing: writing to sell. In the past couple of years however, more and more writing jobs labelled “copywriting” are nothing of the kind.
Here’s a screen grab from elance.com: its copywriting category.
See the “content writer” labels, plus the chintzy hourly rate? I used to quietly snigger when these kinds of jobs called themselves copywriting jobs. Innocent ignorance, I thought. However, after talking with students and copywriting colleagues, this kind of thing is looking more sinister than ignorant.
Call me paranoid, but buyers who place these kinds of gigs into the copywriting category appear to be aiming to get quality writers cheaply. Very cheaply.
Strategy: Aim for Sales and Marketing Gigs.
Look at this image.
It’s a screen grab of elance.com’s Sales and Marketing category. I’m not implying that you should hunt for copywriting jobs on outsourcing sites. I’m suggesting that you label yourself a “marketing copywriter” or “sales copywriter.” The term “copywriter” is becoming so devalued that it’s meaningless. You need to grab some of that value back – you’re writing to SELL, and that’s more challenging than a straight writing gig.
You’ll Make More Money.
I’ve been suggesting that my students emphasize MARKETING and SALES, rather than copywriting for around a year. I didn’t think about it much. It’s just commonsense. Many clients, especially those who are new to hiring copywriters, are confused about what copywriters do.
When I started talking about the devaluation of “copywriting” however, I found something I had to pass on to you – you’ll make more income if you start qualifying yourself as a marketing and sales copywriter.
My students found that they were not only getting better gigs, but they were also making more money. Previously, they’d struggled to make $80 an hour. They were making double, and triple that hourly rate, once they changed what they called themselves.
So there you have it. A simple strategy which clarifies what you write, and which helps you to get better gigs. Try it. Your copywriting income will increase.
Considering a Copywriting Career? Build Your New Copywriting Business in Just Seven Days
Copywriting has always been the foundation of my business. It can be fun and profitable for you, too. Copywriters will always be in high demand; every business needs marketing materials. Here’s how to start and build your copywriting business fast: my 7 Days Copywriting Course. You’ll love it; complete coaching is included, so let’s write together. 🙂
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