Writing ebooks may be easy, but selling ebooks is a challenge for many writers. Here’s why: confidence. Or rather, the lack of it. Seth Godin had a profound insight when he said that confidence is a choice, not a symptom. So, if you find that you enjoy writing your ebooks but dislike selling them, decide that you will choose to be confident.
We’ve talked about the most sensible insight ever when marketing your ebooks: write more of the bally things.
Marketing and selling are different however, so let’s talk about selling ebooks.
1. Awareness Leads to Sales, So Build Awareness.
I was browsing Pinterest as I often do, and came across this board, for Nash Black, Prolific Author.
Simple, right? This husband and wife team’s board is simple, but effective. I’ve made a note of the board, so that I can encourage my self-publishing students to create a similar board.
The board is a variation on the old “about me” profile pages we discussed – you can use Pinterest as your faux website.
I encourage you to study Nash Black’s board. Each pin leads to the ebook’s sales page, where readers can buy.
2. Everything Works Together: Your Blog Is Your Sales Hub.
Let’s say you set up a Pinterest board for your publishing catalogue. Then what? Do you tweet and promote the board? No, you don’t – the board exists for people to discover your books. Get a widget for the board, and place the widget in your blog’s sidebar.
Yes, you need a blog. In addition to the Pinterest widgets, you can add Amazon widgets to your sidebar too.
Your blog has many uses. Primarily, its use is to prime your writing pump, so that you create more ebooks. Your blog also encourages readers to sign up to your mailing list, so that you have a way of contacting them again.
Think of your blog as your sales hub. Create content for it. Talk about the ebook you’re currently writing; any edits you’ve made to ebooks which are selling; reviews for your ebooks – anything you like.
If you were my student, I’d look to see what you were selling, and would advise you on ways to create spin-off products, which you could SELL on your blog. Writing ebooks, and marketing ebooks is fine, but essentially, it’s all about sales… and creativity.
3. Create “Creative” Stuff, and Develop Campaigns.
“Creative” is all the stuff you create to promote your ebooks. It’s pinnable images, images for your blog, banner ads, CTAs (calls to action), presentations, short reports… The more creative you can get with your creatives, the better. I discussed Canva on my Creativity Factory blog; Canva is my new favorite for creating creative material.
When I discuss creatives with my self-publishing students, they’re surprised that creative stuff extends beyond the ebook’s cover. Creatives help you to sell. In the attention economy, writers need to get comfortable thinking about creating material which gets attention.
A hint: remember the most sensible insight ever when marketing your ebooks… yes, creatives help you to sell, but writing your ebooks comes first. Each ebook builds your visibility, and sells your other ebooks.
Use the creative material you’ve created in little campaigns to promote your publishing catalogue. You will sell more ebooks. Moreover each campaign gets people accustomed to seeing your name.
So there we have it. Selling ebooks is easy as long as you choose to be confident. Build awareness. Blog – remember that your blog’s working for you to make sales. And of course, get creative with your creatives. You can’t do this stuff wrong; have fun.
Want more? Join the four-week ebook writing, selling, and publishing workshop. You’ll learn easy strategies you can put to use immediately.
You can find Angela on Pinterest, too.
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