Yes, you can still write and sell “guest” articles
Many freelance writers offer “guest blogging” article writing services to their clients. Your clients want and need the links and attention from they get from high-traffic websites when you write these articles.
If you’re not familiar with guest blogging, basically it means that instead of writing articles directly for a client’s website or blog, you’re writing articles for other websites, with links going back to your client’s online properties. It’s a form of ghostwriting.
Freelancers charge more for “guest” articles than regular articles, because not only do they need to write the articles, they also need to find a suitable venue for each article. This takes time and energy. These kinds of articles have been a gold mine for many of my writing students.
However, over the past few months, some of your clients may have heard that guest blogging can incur Google penalties.
“What about Google penalties?”
Guest blogging is still a legitimate practice. If you write an article for a popular website under your client’s name, and link to their business, they still get all the benefits.
I wrote about guest blogging and Web content in this article:
The problem with guest posting is that even if your name is on the content, you’ve lost some rights (maybe all rights, in some cases) to the content. Even if your guest posting venue merely claims exclusivity for a couple of weeks, and you retain all rights, the content nevertheless is posted on someone else’s website.
It’s a dilemma. Should you guest post, or post your Web content primarily to your own website?
The point of the article is that the best content should be written for a business’s own website.
A few hours after I posted the article, Google’s Matt Cutts posted an article about guest blogging solely for SEO:
Added: It seems like most people are getting the spirit of what I was trying to say, but I’ll add a bit more context. I’m not trying to throw the baby out with the bath water. There are still many good reasons to do some guest blogging (exposure, branding, increased reach, community, etc.). Those reasons existed way before Google and they’ll continue into the future. And there are absolutely some fantastic, high-quality guest bloggers out there. I changed the title of this post to make it more clear that I’m talking about guest blogging for search engine optimization (SEO) purposes.
I updated my article immediately, with “is guest blogging DONE?” It isn’t.
You’ll always be able to sell high quality guest blogging articles
If you’re writing quality articles, which are posted on popular websites, you’ll always be able to sell your guest blogging services. Matt Cutts and his Web spam team are dropping the hammer on junk content, which is written solely for SEO, and posted at scale.
If you want to get into guest blogging, go right ahead. If you’re new to writing Web articles, discover how to create your own article writing business in just seven days.
Articles are the foundation of the Web, and always will be.
- Encourage your clients to keep the best content you write for them on their own website; and
- Assure your clients that guest blogging is valuable now, and will be in the future.
Happy guest blogging.