Looking for keywords for websites? Keyword research is a perennial pastime for Web writers and marketers. We’ve had several questions about keyword research over the past couple of weeks, so let’s look at two useful, free keyword research tools.
Keywords : for webpages, not websites.
When you’re researching keywords, be aware that they “work” at the page level, not site-wide. However, the keywords you use on a page will affect the way the site is viewed by search engines, especially after Google’s Hummingbird update/ revamp. Hummingbird is reportedly using semantics to assess Web searchers’ intentions.
When researching keywords, two facts are important:
- All keyword tools offer historical data;
- The best keywords are the ones which you gather yourself.
By “historical data” I mean that keyword tools show you what words (and phrases, because many “keywords” are actually phrases) were searched for last month, or several months ago. They can’t show you what search terms people will use tomorrow.
In addition, a high proportion of keywords never appear in the tools, because they’re completely unique. Therefore, you need to become proficient at gathering keywords yourself, from your reading, from your own experience, and from your clients.
Let’s look at two excellent keyword research tools – they’re free.
Two free keyword research tools: Ubersugggest, and Spyfu.
If you do a Web search, you’ll discover many free tools, and if your client has an AdWords account, you can use the Keyword Planner. (Google’s free keyword tool is now defunct.)
Ubersuggest: keyword suggestions, alphabetically.
Ubersuggest uses Google Suggest, as well as other services. It’s easy to use. When you type a base keyword into the query field, Ubersuggest goes through the alphabet giving you additional keywords off that base keyword.
It’s simple to use. Click the plus sign next to any keyword you want to keep, and it appears in a list on the right hand side of the page. When you’re done, click Get, and you can copy and paste from the dialog box.
Although Ubersuggest is basic, it’s all you need for many Web projects.
Spyfu: lots of info, well organized.
Even in its free version, Spyfu gives you an amazing amount of insight into keywords, including how much they’re worth per click, and who’s using them. It’s my favorite tool.
Enter a keyword, and you’re shown: the number of searches, how much the keyword costs per click, “profitable” related keywords (click on any keyword to learn more about it), the most successful advertisers, AND an organic search ranking analysis. “Organic” meaning that the Web pages have high relevance for that particular term.
So there you are: two excellent, free tools to help you to find keywords for websites. Use Ubersuggest when you want a quick insight; Spyfu if you want to dig a little deeper.
Need more? Content Dynamite gets you up to speed on creating content for the Web.