Want to become a copywriter? A copywriter writes to sell.
It’s a well-paid writing career, and if you learn how to craft good copy, those lessons will help you with all your writing. In Copywriting Secrets: 3 Hidden Novelistic Techniques To Writing Better Copy, I discuss why writing copy is much like writing fiction.
If you want to get started writing copy, and develop your own copywriting services business, consider Copywriting Master Class – Ten Weeks to Copywriting Genius. Learning copywriting will help all your writing.
Let’s look at how you can get started as a copywriter.
1. Get an overview of markets and potential clients.
Your first step is to get an overview of copywriting markets. There’s an unlimited marketplace for your copywriting services.
One of the most lucrative copywriting services you can provide is Web sales pages:
There’s skill involved in crafting a Web sales page which gets a response. This is a very lucrative area for you, because even new copywriters who target the lower end of this market charge anywhere from $2,000 to $5,000 per page.
By the way, sales “page” is a misnomer. Webpages can be of infinite length. Web sales pages can run up to 30 standard printed pages.
2. Develop your skills: get your first client.
Copywriting clients are everywhere. Every business needs to sell. Currently, the demand for copywriters has out-paced the supply. Once you develop your skills, your first task is to get your first client.
Your first clients will not only build your confidence, they’re also the key to getting more clients. Not only will many of your clients hire you again, they’ll recommend you to others.
3. Write! Craft successful copy.
Every word you write will improve your writing skills. Engage your creativity. Experiment. Most importantly of all, realize that writing successful copy depends on your insight, and your research.
You won’t always have time to do a lot of research for small copywriting jobs, as I point out in this article on copywriting hooks:
Research is the only way to find a hook. I call it “the click” – the lightning strike from heaven.
Unfortunately, you don’t have the time to do in-depth research for most projects. That’s when you need some tricks you can use to create hooks.
4. Keep learning: no one ever knows it all.
Copywriters never stop learning. Not only do you need a basic understanding of psychology, the marketplace is constantly changing. A decade ago, most copywriters focused on direct mail, print copy, and audio-visual material.
Today’s copywriters need to understand how search engines work, and how social media affects businesses.
Learning isn’t a chore. It’s exciting. If you stay up to date, you’ll become valuable to your clients, who’ll be happy to pay you well.
5. Stick to first principles.
Not sure how to write a piece of copy? Stick to first principles. They remain constant for every word you write.
For example, all copy is written for a specific audience. You need to know that audience, and why they would buy.
From the copywriting Master Class:
We’re all permanently tuned to radio station WIIFM (What’s In It For Me?).
The average person living in a 21st century urban environment is subjected to around 3,500 advertising messages from TV, magazines, radio, newspapers, ads on buses, taxis and in the subway. That’s 24,500 a week, making a total of 1.7 million a year.
Filtering out everything that doesn’t immediately chime with the question: “What’s In It For Me?” is essential.
Imagine the fate of someone who could not say “no!”. They’d be broke by sunset.
As a copywriter, your aim is to promote and persuade: you put your clients’ offers to potential customers as clearly as you can, establishing exactly what’s in it for the customers.
You’ll break through the constant noise and clutter of other advertising messages, to get your message heard. This course will show you how to do that.
There’s a lot to learn, and copywriters never stop learning. The very first copywriters took up their trade a couple of centuries ago, or even longer. (The first newspaper was published in 59 B.C.) Businesses will need copywriters long into the future, because the first principles of selling and copywriting remain constant.
Offering: Copywriting Master Class – Ten Weeks to Copywriting Genius
Currently, there’s a special offering on the Master Class. It ends on December 7. Take the opportunity build your own copywriting services business. There’s never been a better time to get started as a copyriter.