Want to make money as a copywriter? Copywriters write to sell. They write advertising and other marketing material to make money for their clients. They’re highly paid. Even a new copywriter can make at least a dollar a word.
Experienced copywriters make much more than that. Some demand royalties on their campaigns – a cut of the profits. Their clients are happy to pay them, because they know that they’ll make money.
I love copywriting because it’s fun. I enjoy learning new things, playing with words, and helping my clients. You’ll find that you form great relationships with many of your clients. They’ll stay with you for years, because you get to know their business as well as they do.
Here’s a tip. Copywriters are in high demand, and there’s more work than there are copywriters to handle it.
The Web’s voracious. In the good old days of copywriting, when I started out, you’d write a couple of brochures and press releases for a client and call it good. Everyone was happy. These days, not only do you have to write the brochures, you also need to write Web content, social media content, and do “real-time” copywriting as well – write new copy to freshen up Web sales pages and pages on social media sites.
There’s never been a better time to begin a copywriting career. Moreover, you can sneak up on it. Here are five ways.
1. Consider yourself your own client.
Practice writing ads and press releases to promote your copywriting services. As I discussed in this article on “Spec” Material and Your Portfolio:
You need some material in your portfolio, so you can convince prospects to take a chance on you. But how will you create that material? The answer is “spec” (speculative) work — your samples, and practice exercises.
Also, consider bartering copy with other pros for what you need. For example, you can barter copy for graphics with a graphic designer. Offer to help a local designer with his website, in exchange for graphics for your own site.
2. Offer your current clients marketing materials at a reduced cost.
Everyone loves a bargain. You can offer your current clients special deals. Let’s say that your fee for writing a couple of press releases and sending out ten tweets is $680. You can offer this as a special deal to your current clients for $400.
Big tip: make this a time-limited offering. Never create open-ended offerings. If you do, your clients will expect that they’ll always get your copy at a reduced rate.
3. Partner with an established copywriter for the chance to work with a pro.
Copywriters hire other writers, because there’s a lot of research involved in working with clients. Not only do they have to research products, copywriters needed to research audiences, and often conduct customer interviews.
Contact copywriters you find on social media or via their blogs, and offer to work with them. Trade a couple of hours of research for help with writing your own copy.
4. Get gigs on the outsourcing sites.
Freelance copywriting projects you find on outsourcing sites like elance.com tend to be low-priced gigs. However, these gigs give you material that you can use for your portfolio. They also give you experience in working with clients.
5. Improve others’ copy.
Check out the websites of local merchants. Offer to improve the copy on their homepage or other pages at reduced rate, in return for a link to your own site. Links are valuable, because prospects will find you, rather than you having to hunt for clients.
Realize that your clients are happy to work with new copywriters.
Here’s another tip: promote your status as a new copywriter. Clients love it.
New copywriters are always surprised when the “I’m new and I’m cheap” strategy works.
Your clients love love working with you because your rates are lower than those of experienced copywriters, and because you don’t have a waiting list. These days, all professional copywriters are overbooked. Clients will work with you, because you can do the work NOW.
This week’s offering: the Copywriting Masterclass
“Copywriting Master Class – Ten Weeks to Copywriting Genius” – takes you from beginner to copywriting pro in a complete copywriting class.
If you’ve ever wanted to how to develop your own copywriting business, this week’s offering is for you. It’s an online writing class, and you write at your own pace, with expert guidance every step of the way.