Here’s a freelance writing secret: people will pay you the rates YOU choose to charge. If you want to make $500 a day and more, you’ll need to decide that that is how much money you want and need to earn each day. Then, set out to get it.
So, how much money do you want to earn?
It’s a good idea to discover how much other writers are charging. What are the “standard” rates? (Please remember there are no “standard” rates, you can charge what you like.) In Australia, the Media, Entertainment & Arts Alliance has established a national freelance rate at AUD $227 an hour; this is around the same amount in USD. You may not yet be ready to earn this amount, because you may not have the writing credits, or the experience. However, even if you’re a new writer, you can set your hourly rate at $80 an hour.
Now you’ve set your hourly rate, whether you earn this or not will depend on your ability to PLAN. Perhaps one in 100 writers actually plans his writing each month, each week, and each day. If you decide to plan, you will immediately put yourself in the top one per cent of writers.
Let’s imagine that you’ve decided to make $500 a day from your writing. Let’s also say that you’ve chosen to make $150 an hour. You have some writing experience, you have a website, and you’re keen.
1. Who will pay you $150 per hour?
Think about this carefully. The companies which will pay you $150 an hour have a need for writers.
You’re in luck. These days many companies have websites and perform some marketing activities, and they need writers. However, this may not be obvious to them. Chances are that they’ve never hired a creative before.
Therefore, in addition to deciding how much you want to make, and the kind of companies which can afford to pay you this amount, you’ll need to focus on a program of educating these clients.
Make a list of the kinds of companies who could pay you your hourly rate.
These companies could include: advertising and marketing agencies, companies which do a lot of business online, real estate and building companies, companies engaged in travel, insurance companies, and so on. There are a lot of companies which will pay for good communication skills.
2. How would you approach those companies?
You can send up smoke signals if you like. (Yes, I’m trying to be witty…;-)
How you approach these companies is up to you. I advise that you send out at least one email message to introduce yourself to every company you select.
However, before you do that, you need to make some preparations.
Remember we discussed education? People are people. They tend to see what’s in front of them. It’s up to you to educate your prospective clients in what you can do for them.
I suggest that you create a short report to educate your clients, and have it available on your website as a free download. This report is both an educational, and a sales tool.
3. Create a plan and put it into action
Now you know what you need to do, it’s time to create a plan, then put that plan into action. Nothing will work unless you do.
Making $500 a day is within your reach. Many writers make much more. Create YOUR writing plan, immediately.
In our new program, Content Dynamite, we discuss the new Web. If you want to make $200 an hour and more; it will give you all the ammunition you need to do that.
Writing for the Web? Go Beyond the Words
The Web is changing fast. Are you changing with it?
Pinterest, YouTube, Instagram, Facebook, Twitter…
Images, video and audio enhance content on the new Web. Do you know how to create them and use them to enhance your Web writing?
If you’re a newly minted Web writer, start by becoming a master at creating Web articles.
Then get experience as an audio-visual writer, and you’ll be streets ahead of other writers – you’ll out-pace the competition, and you can charge more.
Ready to master the new Web, and become a master content creator?