These days, writers have endless opportunities and power.
I wish I could clone myself… and I certainly wish I were 30 years younger. There are many, many things I could write if there were two or three of me.
It doesn’t matter where you are in your writing career, whether you’re a completely new writer, or you’ve been writing for years. In 2013 you can achieve ANYTHING.
This was brought home to me by two of my students.
One – Rick – has just been hired by a Web development company at triple his former salary. The other – Nicole – made $113,000 in her first year as a freelance copywriter.
I’m thrilled for both of them.
While chatting with them, and reading Russell Blake’s forum posting (he’s on track to sell 200,000 Kindle ebooks this year just 23 months after he started Kindle publication), I realized that four things contributed to their success.
1. Know what you want
Can you write down what you want in a short paragraph?
Rick knew what he wanted. He wrote down the amount of money he wanted to be paid each year, and the hours he wanted to work. He even wrote down that he wanted to be able to take the family dog to work with him.
Nicole wanted freedom from a stressful job. She knew that as a freelance copywriter, she could charge whatever she wanted to charge, so she quit her day job, after writing down how much money she wanted to make (six figures.)
Have you written down exactly what you want?
Write down how much money you want to make from your writing annually.
Remember Napoleon Hill: “what the mind can conceive, believe and achieve.” Here’s an excellent video of the great man.
2. Know what you’ll give in exchange for what you want
What will you give for what you want?
Write that down, as well.
3. Focus on writing
Whatever you want to do as a writer, you need to write every day.
“Allocate time every day to write, and be disciplined. I suggest minimum one hour per day, or 1000 words. I actually ignore that and shoot for 5000–7000 a day when writing a novel, but that’s just my approach, and it’s not for everyone. My point is that you must be disciplined about your writing and develop that muscle.”
4. Remember that you have to sell what you write
By “sell” I don’t mean that you need to write and sell books; selling applies to all forms of writing. You need to promote your writing and writing skills. Usually, that means more writing, and it’s often writing you do for free.
Rick wrote a lot for free. He kept approaching companies, and wrote a lot of material for them, for free. I don’t recommend this as an approach to follow, if you don’t know precisely why you’re doing it.
Rick says that he wanted to be hired by one of five companies. He checked each company’s online portfolio, to discover which companies they worked with.
Then he wrote articles, video scripts, and sales pages for those companies. He made it plain to his prospective employers that he was prepared to WRITE, and that he COULD write.
Nicole wooed the companies with which she wanted to work as well. She stalked them on social media, and wrote freebies for them, without expectation. Like Rick, she “auditioned”. Nothing was too much trouble for her to do. She stepped in and wrote material in 24 hours which could have taken any other writer a week.
Nic told me: “I never looked on anything I wrote as writing for ‘free’. The companies knew what I wanted – I wanted copywriting projects. But I was new to them, so until they knew what I could do, why would they hire me?”
We’re living in amazing times. You can achieve anything you want to achieve as a writer – all you need to know is what you want. Then go ahead and get what you want.
Writing for the Web? Go Beyond the Words
The Web is changing fast. Are you changing with it?
Pinterest, YouTube, Instagram, Facebook, Twitter…
Images, video and audio enhance content on the new Web. Do you know how to create them and use them to enhance your Web writing?
If you’re a newly minted Web writer, start by becoming a master at creating Web articles.
Then get experience as an audio-visual writer, and you’ll be streets ahead of other writers – you’ll out-pace the competition, and you can charge more.
Ready to master the new Web, and become a master content creator?
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