I talked about three reasons you’re not getting the writing jobs you want.
Here’s another reason: you’re not selling.
As this article, 8 Habits of Remarkably Successful People | Inc.com, points out:
“Selling is the foundation of business and personal success: knowing how to negotiate, to deal with ‘no,’ to maintain confidence and self-esteem in the face of rejection, to communicate effectively with a wide range of people, to build long-term relationships…
When you truly believe in your idea, or your company, or yourself then you don’t need to have a huge ego or a huge personality. You don’t need to ‘sell.'”
I’ve been a copywriter for over 30 years now. Copywriting is selling, and it’s always been fun for me, because I refuse to promote anything I don’t believe in.
When you really believe in a product — yourself, or something else — there’s no real “selling” involved. You’re just excited, because you believe. That enthusiasm comes across in your words.
If the idea of selling your writing makes you wince — many writers HATE marketing — ask yourself why you don’t believe in yourself. Then CHOOSE. As I said in this article, confidence is matter of choice.
I’ve coached many writers who discovered their inner salesperson and tripled their writing income within a few weeks. Getting writing jobs is all about selling yourself and your services. If you’re not comfortable selling yourself, you won’t be comfortable asking for the rates you deserve.
Your writing will be a constant challenge, rather than a pleasure.
Believe in yourself — and sell. I’ve always said that all writers need copywriting skills. You must learn how to sell.
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