Words take time to create. Therefore, it’s essential that you make them pay off for you over and over again.
I talked about this on the blog, with “Easy Ways to Make $$$: Repurpose Your Blog’s Content for the Kindle”.
Please keep repurposing in mind; it’s vital.
Think “Repurpose” With Everything You Write
Back in 2006, I began urging writers to write for the Web, because print markets were being squeezed. Magazines were losing advertising, which meant that they had fewer editorial pages, and therefore bought fewer articles from writers.
In 2013 and beyond, VOLUME is important. Therefore, I urge you to think “repurpose” with everything you write. This means turning blog posts into ebooks, articles for Web sites into articles for print, and then turning those articles into videos and presentations.
Whether you repurpose your own content for your own productions, or you create fresh content for clients from previously created content, “more” needs to be your guiding light.
I’m sure you’re thinking WHY?
* You’ll make more $$$, basically — why not write and sell two products from the same basic information, instead of just one? You’re doubling your dollars, without doubling the energy you need to create;
* You’ll gain more visibility and credibility, meaning more people will hire you. If you’re creating info products, you’ll spread your name more widely, and will sell more, because you have more volume;
* It’s commonsense, because of the way the Web is now. Nowadays, your audience (whether that audience is writing clients, or people who buy your ebooks) is fragmented. The more of “you” that’s out there, the more gigs you’ll get, and the more sales you’ll make.
Can You Repurpose What You’ve Already Created?
Spend some time thinking about your inventory — your writing archives, the writing you’ve done over the past few years. How could you repurpose all that material?
If you’re a new writer, you won’t have much to repurpose. On other hand, if you’ve been writing for years, you’re sitting on a goldmine.
Either way, think about repurposing going forward. When you think about how you’ll spin off material from what you’re creating now, you’re doubling your effectiveness. I’m all for that.
We’ll have much more to say about repurposing: it’s becoming a MUST, and it can be your secret weapon.