I mentioned my new platform-building guide in the ezine, so I’ve had many questions about platform.
In essence, your platform is your audience – people in your target market who know you. However, it’s much more than that: it’s everything you are, because it’s also your brand.
A platform ensures that you have READERS, which means that:
* You can sell whatever you write, whenever you want;
* You’re well paid for your words;
* You have income security;
* You’re truly independent. (This is a first for writers.)
In 2012, businesses and publications are scrambling, trying to make sense of a rapidly changing world. Writers are scrambling too, to build platform.
These days, writers are in charge of their destiny. The gatekeepers have gone. It’s never before been possible for writers to make a six-figure income as easily… as long as they have a platform.
In The Writers’ Ultimate Cash Formula: Make $1,000 a Day, I showed you how to make $1,000 in three primary ways. In a sense, this new program (prelaunching soon) is a companion to that one. If you want to make a great income as a writer, you can now do it — once you know how to build your platform.
Watch for the announcement of the prelaunch of Your Write to Sell System: Build a Powerful Platform For a Six-Figure Income soon. I’ll be announcing the prelaunch in the ezine, so if you’d like to get a prelaunch exclusive, you need to be a subscriber. Another reason to be a subscriber — you get content you don’t get here. 🙂
Write It, Sell It — short reports
Short reports help you to build your platform. They’re a fast and easy way to get a readership. If you’re not using short reports to build your business, you should be. 🙂
I offer short reports on my “name site”; I took some of them down last year. (You can get too popular, and I have a waiting list of clients as it is.)
In addition to using short reports to get more clients painlessly (just post them on your website) you can sell them, AND you can write them for others. Check out the reader exclusive on Write It, Sell It: Sizzling Success in 60 Minutes or Less — Fast Money from Easy Short Reports — it ends soon.
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