Article Writing: Top 3 Ways to Get Your Articles Read

Article writing is a great way to make money online. Whether you’re writing articles for yourself, or are writing them for others, it can be a very lucrative business. The key to building your business is ensuring that your articles are read.

I’ve been writing articles for decades, both for print media as well as for the web. There’s a huge difference between writing articles for print and writing them for the online world. Online readers are in a hurry; they want instant solutions. If you can show that your articles provide those solutions, they’ll get read.

Let’s look at three ways to ensure that you get results.

1. Focus Your Title: Promise a Benefit

Your readers will usually find you via the search engines. Therefore, think of your title as a hook to grab readers.

When you search online, you enter search terms into the query box, and within a second or two you’re looking at a results page. How will your article compare against the other pages appearing in the results?

The titles on the results pages are in bold, with snippets — several lines of description. Searchers scan the results, and then click on a title.

If you promise a benefit in your title, you’re more likely to hook readers so that they click through to your article.

2. Remind the Reader Why Your Benefit or Solution Is Important

Your readers don’t have time to think deeply about your article. If your article doesn’t seem to offer what they need, they click away instantly.

Therefore it’s important to remind your reader why the specific benefit or solution you’re offering is important to them.

For example, if you’re writing an article offering pain relief from migraine headaches, remind the reader why finding a solution is important. Freedom from excruciating pain is the obvious benefit. However there are other benefits too, such as a happier home life, and a more productive work life.

When you link the problem and the benefit in this way it makes it easy for your reader to understand your article. This comprehension is important, because if your reader doesn’t understand he or she won’t click on the link in your resource box.

3. Share Real Expertise: Avoid Rehashing Others’ Material

There’s a lot of junk content online. If you want to get your articles read, your articles need to offer real benefits — benefits that you’ve tested yourself, rather than copied from others.

Dig deeper. Rather than looking at three or four articles on your topic and then rehashing them to create an article of your own, do a little more research. In our migraine pain relief article above, you could talk to a specialist in migraine management.

When you share your own and others’ expertise, your articles will stand out, and they’ll be read.

Writing articles can be a lucrative business. To ensure that your business is a success, focus on helping your readers, and your articles will be read.

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