Writing for Money: How to Sell Everything You Write

by angela.booth on October 6, 2009


If you’re writing for money, you want to sell everything you write. Amazingly enough, you can certainly do that, if you approach it in the right way. It’s simpler than you imagine: you’ve just got to switch your focus.

What do I mean by that?

I mean that rather than thinking about what you want, you need to think about what your clients want. It’s natural to approach everything from your own point of view initially, but you’ll make the switch to becoming a professional when you forget yourself, and give people what they want.

Let’s see how this works.

1. Write What People Want to Buy

When I train writers, I start them off on the outsourcing sites. There’s a subtle reason for this. Yes, it starts them earning while they’re learning, but it also gets them accustomed to thinking of buyers’ needs and requirements, and matching them exactly.

As a writer, you’re caught up in your own words. You need to make the switch. People want what they want.

You’ll soon discover that each and every client you ever have is different from every other client. No two businesses which want you to write a brochure are the same, and every magazine which commissions you to write an article is different from every other.

Becoming a professional, and selling everything you write starts when you write what people want to buy.

2. Promote Your Writing and Writing Skills

No one knows what you do until you tell them. Not only that, they have to hear your name at least SEVEN times, studies report, before they become familiar enough with you to consider hiring you.

You can see that this makes promoting your writing something you need to do consistently. The more you promote, the more you sell.

3. Follow up With All Your Clients: Writing Is a Business

Once you understand the concept that people FORGET you, whether you’ve worked with them, or they’ve simply heard your name, you’ll realize that you need to follow up, not only with your current and past clients, but also with prospective clients.

A business or publication which has hired you once, will hire you again… if they remember you. It’s your job to make sure that they do remember you, if you want to sell everything you write.

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