Want to sell your copywriting services? Copywriters are in huge demand, so selling your services is easy, but some copywriters find it difficult because they haven’t developed a marketing process, and spend far too much money on advertising.
You can make use of the latest marketing methods to sell your copywriting services without spending any money at all; it just takes a little time.
Let’s see how it works.
1. Build Your Client Relationships: Clients Forget You Fast
How many clients have you worked for in the past twelve months? Depending on the services you provide, I’m sure you’ve worked for many clients, perhaps a hundred or more.
But… no matter how thrilled your clients are with your services, they forget you fast.
A month after you’ve completed a copywriting project, chances are your client won’t remember your name. Don’t feel bad. After all, do you remember the name of the last plumber you called? You’re providing a service, and once the service has been delivered, the relationship ends, if you let it.
You can continue to build the relationship, if you take a little time and effort. Taking the time is well worth the effort, because it’s much easier to sell to somebody who already knows you, than to attract new clients.
Therefore, spend some time each month communicating with current and past clients. Use your contact list. Just send out a brief e-mail message, telling your client what you’ve been up to, and perhaps offering a couple of marketing tips.
This should take you all of 20 minutes, and it will be the easiest marketing you ever do. Expect to get 5 to 10 projects out of one mailing.
2. Build Your Web Presence: It’s Free Advertising
I was chatting to a copywriting colleague last week and asked him how his business was going. He told me that everything was great. He had a constant flow of new clients, and was doing more work for past clients — but the advertising expense was killing him.
It turns out that he was spending 50 per cent of his monthly cash flow in advertising. He was using Pay Per Click advertising on the web and using local newspaper advertising too.
It was working for him. He was making money, but there are easier low-cost ways to market your business.
I suggested that he build his web presence, by adding more pages to his website each week, and interacting on marketing forums. While this takes time, it’s effective advertising because it lasts. His web pages will bring him traffic and clients for years. Contrast this with other forms of advertising: once you stop paying, the advertising stops.
3. Build Your Social Network: Tweet to Connect
Everyone’s finally heard about Twitter. If you’ve joined the network you may be bewildered and wonder whether the social networking tools work for you.
They do work as marketing tools for copywriters. They let you stay in touch with your client list and help you to win new contacts too. The big danger of course is that they can be an enormous time sink. Use them by all means, but monitor your time carefully.
As with building a web presence, social networking pays off over time. Invest a little time each day or each week on sites like Twitter, and you’ll see the benefits.
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[tags]copywriting, copywriter, marketing, freelance copywriting, copywriting tips[/tags]
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