Are you a beginning copywriter? You may feel intimidated at the thought of working with clients. It gets easier with practice. Let’s look at four tips which will help you.
1. Every Client Is Different
You’ll soon realize that every client is different. Every client has his own target audience, and you need to connect with that audience in an individual, and creative way.
Always focus on the target audience and the response the client requires, rather than using Swipe Files, or imagining that there is a “right” way to write a particular project.
Research first. However don’t do so much research that you lose track of what you’re supposed to do.
For your own reference, write down on a sticky note, in a short paragraph who the target audience is, and what the response required is, and paste the sticky onto your monitor.
2. Communicate!
Communicate with your clients as you’re working with them. Update them frequently. Many clients are busy, so expect them take a few days to get back to you. In the meantime keep working on the projects.
Keep your deadlines, even if clients are slow to get back to you. You should have plenty of other projects in the pipeline — this means that if you fail to keep deadlines, you’re slowing down your other projects.
Over time, you’ll get more accustomed to working with clients, and will take control of projects right from the start.
3. When They Hate It: Revise, and Rewrite — then Test
What happens when a client hates a project that you’ve completed? It’s the client’s money, so you need to revise. Revise — take a fresh look at the project — and then rewrite it. Then ask the client to test the copy.
If you’ve been communicating with your clients well, there will be few of these situations, but occasionally they do arise. It’s not a serious problem. Handle it professionally, and you’ll be fine.
4. Get Paid Promptly: Invoice and Follow Up
You should always get a retainer from new clients before you start work. You haven’t got time to chase clients for money.
The solution to getting paid quickly is to invoice promptly. Invoice when you send the first draft. Your invoice should contain the words “payment is due on invoice”.
Although most of your clients will pay you promptly, some clients will slow-pay you. There’s only one solution to this, and it’s to communicate.
Get in touch with your slow payers at least once a week until their invoice is paid. Be polite, professional and persistent. Remind them that the copyright in the project belongs to you until you’re paid in full — they can’t use your work until you’re paid.
Become a Copywriting Master Fast
Copywriting is writing for business: promotional writing. Copywriters write material like advertisements and compared to most writers, they’re VERY highly paid.
The explosion of the influence of the Web means that copywriters are flooded with offers of work. Even new copywriters find it easy to get copywriting gigs and to build their copywriting services business.
If copywriting intrigues you, join me in my Copywriting Master Class. I’ll take you from copywriting novice to pro.
“Copywriting Master Class – Ten Weeks to Copywriting Genius” gives you a comprehensive copywriting course, as it helps you to set up your copywriting services business.
Did you like this? If so, please bookmark it,
Sell Your Writing Online NOW
Info Product Maestro: Make $500 a Day with Your Information Products
