Writing and thriving in the looming recession

Worried about a recession? Many freelance writers are wondering what a global slowdown will do to their freelance writing careers.

I wrote about the looming recession in the Editorial in this week’s Fab Freelance Writing Ezine:

After every boom comes a bust, and the world economy may be in for some rough times. What does this mean for you as a freelance writer?

If you’re a part-time freelancer, it means that your part-time writing is more important to you than ever. Companies will be trimming budgets and letting go staff. Your part-time writing can bring in income, when income from your job may not be secure.

If you’re a full-time writer, a recession is partly good news. As companies let go staff in marketing and other areas, they out-source more. This means you can pick up more clients and more writing gigs. However, while there’s plenty of gigs around, you need to be even more careful that you don’t get scammed. You also need to stay on top of your pricing. If you’re under-charging, you won’t survive.

So whatever your situation: part-time writer, or full-time freelance writer, writing more is your key to thriving in a recession – or at any time for that matter.

A recession can be good news for your freelance writing career if:

* You develop your writing skills in “hot demand” areas like copywriting;

* You set a pricing structure which works for you. As stated, in a recession environment you’ll get a lot of scammers who want you to write for free; others will slow-pay you. Get a retainer before you start writing;

* You devote more time to promoting your writing services – marketing is essential. In boom times, you can skip marketing and get low-paid gigs, in a recession, the low-paid gigs are fewer. This is a GOOD thing, believe it or not.

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Tagged as: blogging, copywriting, freelance writing, marketing, productivity