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More writers are developing their own writer’s Web site, aiming to raise their profile online.
That’s both good and necessary.
Over the past few weeks however, I’ve noticed a worrying trend: spam.
The spam messages look something like this:
“Information for your site”
or
“My new site _______ will interest you. Please let your readers know that ______”
“I am writing today hoping that you’re interested in my writing career”
You must raise your profile legitimately: you need to pay for advertising
A common definition of spam is Unsolicited Commercial Email (UCE). So by these criteria, these writers are sending advertising - spam.
If you want to spread the word about your site, PAY for advertising, don’t spam. When you spam, you show the people to whom you’re sending the UCE that you’re clueless.
Can’t afford to advertise? Offer something in return for a free ad
OTOH, if you can’t afford to advertise, then you need to send PERSONAL messages to the site owners with whom you want to network, and offer a quid pro quo. Often, you offer to write content for the site (original content, that’s published nowhere else, not even on your own site), for the opportunity to get your message in front of a large audience.
If a writer sends me a PERSONAL message, showing that they’ve taken the time to read a blog or site of mine, and want to do something to help my readers, I’ll respond in some way.
Developing your own Web sites and blogs is a must for writers in 2007 and beyond. It’s a wonderful way to build your platform and raise your visibility as a writer.
But please don’t spam - there’s no need for it.
Technorati Tags: writers, writing, Web sites, spam, UCE, platform
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Angela Booth
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