Yes, I know. I can hear the groans… Marketing for writers is boring. You’d rather be writing. Paradoxically however, marketing can also be fascinating. There’s a lot involved in selling your writing, whether you’re selling writing services, or are a self-publisher. Firstly, let’s look at the “4Ps” of the marketing mix: Marketing is simplistically defined as ‘putting the right product… View Post
Wish you could start your own copywriting business? After many requests, and a BIG update, our amazing copywriting class is back. You can now enroll in Copywriting Pro: Build Your Copywriting Business In 10 Weeks. Copywriting made simple, powerful and practical I’ve been teaching this class in one form or another for years. I’m thrilled that students have gone on… View Post
Many writers and authors find outlining a real challenge, especially when they’re writing fiction. I’ve become convinced that this is because you’re working against your natural creativity. I’m a natural-born pantser. It took me years to learn how to outline fiction — and then only when I wanted a book contract. No one ever noticed that the novel I delivered… View Post
I’ve had some questions about writing short stories, so here’s a quick post which I hope will help. Firstly, set a goal for your story before you create it. Your goal could be anything. It might be to: Use the story to promote an upcoming novel, or series; Develop interest in a novel that’s been out for several years (you… View Post
Have you discovered the “fiction series” solution to selling more of your fiction? Today, writing in series, for both fiction and nonfiction, is essential. Here’s why. Ask yourself how many books are available to readers on Amazon’s Kindle Store. Short answer: millions. Moreover, a significant number of the ebooks on the Kindle Store are free to Kindle Unlimited Subscribers. Fiction… View Post
