Want to sell more? Use social media marketing — and focus on images. While that seems counterintuitive for a writer, images are vitally important in social media, and are vital for marketing in general.
If you’re an indie author, you know the importance of a quality cover — your cover wins attention. Similarly, in social media marketing today, images get attention for what you’re offering.
You’ll make sales when you combine social media, copywriting, and images.
An aside… Before we go on, I need to mention that we’re removing our program Social Media Copywriting And Graphics — Get Attention And Sell More. I’m devoting more time to writing fiction. So if you want to improve your social media game, take advantage of the final offer on this program.
Since the program’s closing forever, a writer asked me to offer you Private Label Rights (PLR) to the program — she thinks that her clients will benefit from it. If you buy a PLR license, the program’s yours — sell it in any way you like, and keep all the profits. /End aside.
Social media marketing: write to sell
Confused by social media? Social media marketing isn’t direct sales — you can’t make an offer, and expect immediate sales. However, it’s an excellent sales tool for all that, because it boosts your recognition-factor.
I’m sure you’ve heard that people need to see your name — or the name of your book, blog, whatever — many times before they pay attention. Social media primes your audience for sales. It builds awareness, and thus makes your advertising less expensive.
There’s a problem however, with the way writers and other people approach social media. Although it isn’t a direct sales medium, when you’re promoting your writing or products via social media, you’re writing to SELL.
Unfortunately, many writers see “write to sell” and immediately think pushy, hard-sales tactics. That’s sad, because it means:
- They try hard sales on social media, and fail, so they…
- Conclude that “social media doesn’t work.”
Millions of people and companies would take issue with that notion. Currently, “social media influencers” are raking in dollars from companies large and small, because social media makes sales.
Let’s look at some tips to help you to make sales via social media marketing.
1. Focus on images and on your sales message
Decide what you want to sell. Let’s say it’s your latest novel. Now, decide on a sales message — you’ll use this message subtly.
Pull your phone out of your pocket, and take some photos. I don’t care what you photograph, it can be your kids and your dog if you like, but include a hint about your novel in some way.
Try a little humor. You could make a sign: “I was a GOOD BOY while Mom wrote her book”. Print the sign and hang it around your dog’s neck. Snap your photo. Post to Instagram.
Many authors use Instagram. Check to see what other authors are doing on the network.
2. Follow others. Retweet, repost, repin…
This tip’s vital if you’re new to social media. Follow others. Repost their material. Add comments. Be social, because it’s “social” media.
This needn’t be a chore. You can do this while you’re taking a break from writing. (Time yourself — otherwise you’ll still be on Facebook an hour later.)
3. A little social media marketing every day: remember to stay on message
You can do a lot of social media marketing in ten minutes a day.
Whenever you’re running a new promotion however, take an hour to plan the promotion to ensure that you stay on message. Repetition is important.
Mix social media marketing with paid advertising, or swap promotions with other writers. What you do isn’t as important as doing something consistently.
And of course, have fun with what you do. 🙂
Do you enjoy writing and publishing your books, but find that marketing them is a challenge? You're not sure what works, so your efforts are muddled, half-hearted, and inconsistent.
What if you could market in just 15 minutes daily?More info →
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