Do you have a blog? Creating info products is a great way to get more value from your content.
You can sell your own products on your site of course. In addition, you can use info products to promote products for which you’re an affiliate.
A tip — if you’d like to become an expert product creator, our 8 Hour Ebooks Video Training will help. Check it out over the next few days; it disappears on June 14 to make way for new programs.
Info products: share your expertise
Often we fail to recognize that we have know-how we can share; we take what we know for granted. Everyone’s an expert on something. What are your areas of expertise?
Let’s look at some quick tips to help you to create and sell info products.
1. Keep your info products short; we’re all stretched thin
This morning I watched an Adobe video about their Capture app. While I watched I realized I’d chosen the video because it was short.
We all have long task lists today. Ensure that your info products eliminate extraneous material so that your customers use them and get value from them.
2. Make the most of your blog’s visitors: sell affiliate products as well as your own
Bloggers have various goals for their blog. You may blog to:
- Promote your books if you’re an author;
- Win clients for your business;
- Sell advertising.
Keen bloggers usually have at least one info product they’ve created, or they feel guilty because they haven’t created a product yet.
Bloggers know that content takes time, money, and energy to create. You have hosting fees and other expenses to pay as well. Creating info products needn’t take much time (see our 8 Hour Ebooks Video Training) and they help you to defray your expenses.
3. Create info products and sell rights to the products
No blog? Hate marketing? You can always create info products and sell the rights to them. Many bloggers want products but can’t spare the time to create them.
One of my writing students makes an excellent income creating products for others. As well as “pre-made” products, she creates custom products as well.
She’s another writer who hates marketing. As she says: “By the time I’ve created a product and the sales material for it, the last thing I want to do is spend more time on marketing and advertising it.”
“8 Hour Ebooks Video Training” will soon be gone…
Discover how to sell your expertise with “8 Hour Ebooks Video Training”.
We’re removing the program on June 14 to make way for new offerings so check it out today.
Write AND Sell in Just 8 Hours: Create Top-Selling Ebooks FAST
What if you could create AND sell an ebook or other product in just eight hours? The product could be anything: a Kindle ebook, a collection of articles, a short story… a new writing service for your clients. This program will show you how to think outside the box, get creative — and SELL what you create.
You’re a writer. You need to make money from your words.
What if you could create AND sell a product in just eight hours? The product could be anything: a Kindle ebook, a collection of articles, a short story… a new writing service for your clients. This program will show you how to think outside the box, get creative — and SELL what you create.
Making money from your writing can be a real challenge, especially if you’re limiting yourself to trading hours for dollars. When you get paid by the hour, even if you’re making $200 an hour, you’re limited.
Create, and sell…
When you create products — ebooks, classes, coaching — a creation of any kind, you’re no longer limited. The time you invested in your product is repaid, many times over.
I started out as a romance novelist, in the early 1980s. That helped me to understand the concept of write once, sell forever. It’s a lesson I took to heart.
I LOVE creating long projects. However, I’ve been writing books for over 30 years, so I’ve learned a few tricks.
In my first few years writing books, I messed around, got stuck and befuddled, and wrote much less than I could have done. But I was learning. I wish that I’d had someone to show me the way then — I didn’t, and that’s a big part of the reason I create material for writers.
Outline it, create it, write advertising, and sell, all within 8 hours — how many products could YOU create?
Most of my students have challenges getting their creations out into the world.
They get an idea…
Then they get stuck. They second-guess their material. What if, what if…? The “what ifs” go on forever.
Every writer has backburner products: products you’re almost ready to release. Or products you’ve abandoned for now, because you’re too busy, or you’re not sure of the next step.
And yes, I have those kinds of products too, projects I’ve abandoned for one reason: I got the what-ifs.
The what-ifs, by definition, are fantasy. We get the what-ifs because our mind creates them to keep us safe, and stop us getting hurt. Unfortunately, these mental blocks block our success, too.
Banish the what-ifs, and create products FAST
To banish the what-ifs forever, I’ve found that it’s essential to have processes and deadlines to ensure that I finish what I start. I’ve turned product creation into a checklist that I go through with each product I create. Usually, theses are ghostwriting projects, but I use the same checklist for my own products too.
The checklist proved so useful, that I began teaching it. Suddenly, my students became product-creation dynamos.
if you’re not creating, and selling, because something is holding you back, this program is for you.
You can create a product (ebook, report, coaching course, tutorial — anything you choose) and SELL it, within 8 hours. And do it again, and again. Build your name, build your bank account, and build your CONFIDENCE.
Learn the process to get ideas which sell: then develop a product, step by step… and sell it. People pay for information, and entertainment. Give it to them.
You want to write a novel. Perhaps you can't get started. Or maybe you got started, and then you stopped.You need a plan, broken down into easy steps. This program began as a 30-day challenge which I organized for readers in 2010. Hundreds of writers joined the challenge and completed it. They wrote novels.More info →