Last October I consulted with a writer who seemingly did everything right — and well. So why weren’t his books selling? Why wasn’t he getting more clients for his blogging services? I had two words for him: creativity sells.
He needed to free himself from the “rules”, and unlock his creativity.
Creativity sells when you do what YOU want to do
Today, more than ever before, you need to allow your creative self full rein. “Writing” per se — self-publishing, blogging, web content creation, etc. has become commodified. When you create material that’s just like everyone else’s material, you’re not only selling your self short, you’re selling your creativity short.
We talked about originality; being yourself, and said:
Being yourself is more challenging than it appears.
Even Ray Bradbury (one of the world’s most original authors) had problems with it.
So, breaking the rules, whatever you consider the rules of writing to be, is truly the only way to survive. (Spoiler alert: there are no rules.)
Let’s look at some ideas you can try.
1. Once you’re selling your writing, follow your intuition (that is, your creative self)
As soon as your writing starts selling, innovate.
I asked my client to forget “what sells” for the moment. Instead, he could think about his life, and experiences. What was he interested in? What did he want to write? It took him a week to come up with a response.
That’s not uncommon. When I coach writers, my work is done as soon as the writer starts innovating. I know that the web is wide, and we tend to think that Google offers the answer to everything, but consider this.
When you Google something, you’re getting other people’s thoughts, ideas, and fantasies. What works for others may or may not work for you.
You’re a writer. All you have are your own life experiences, and your perceptions. You know a lot more than you think you do. (Read this post on originality, referenced above.)
Being yourself is challenging. It’s also exhilarating.
Think about what you can offer. What do you really want to write?
Make a list.
2. Raise your prices. Seriously, just do it
I know I’m always hammering this one, but it needs to be said again, and again. Increase your prices — of your books and services. Do it today.
My writer-client’s prices were so low that they made me wince. I suggested that he raise his prices 25% across the board. For everything. I would have suggested more, but his self-confidence was at a low ebb.
“You can always put them back where they were,” I suggested, when he hesitated.
Of course, once he increased his prices, his sales went up. His former pricing was sending totally the wrong message.
3. Every day, take one step outside your comfort zone
If you do what you always do, you’ll get what you always get.
Make a list of things that you could do, if those things didn’t make you nervous.
My client’s list included:
- Contacting companies to advertise on his blog;
- Collaborating with an author he admired immensely;
- Publishing a children’s book.
Were any of those items scary? No, unless you were my client.
With a little encouragement however, and some help with the planning, he created a media kit, and contacted several companies. They all said no. Politely, but a rejection is a rejection.
“Blog about the companies whose products you use,” I suggested.
A few months later, not only does he have some great advertisers, he’s also got several new blogging clients — and he and his wife have started collaborating on the children’s book.
Creativity sells: think about ways you can be more creative in your writing business
Could you be more creative? How? What scares you?
Today, you can sell your writing to millions. Everyone’s creative, and chances are that you’re ignoring your best ideas, instead of acting on them.
Get creative, and start selling more.
You can, when you discover the secrets of writing blurbs (book descriptions) which sell.
You can rescue books which aren't selling, and have confidence that your new books will have the best chance to find their audience.More info →
In this book we'll aim to increase your creativity to unlock your imagination and build the writing career of your dreams.More info →
Resources to build your writing career
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