Want to build visibility on social media and sell your books and writing, but not sure how to start? You can just start tweeting and posting messages of course — but images get attention.
We recently released our latest program on social media copywriting, and we’ve had questions about image apps, so let’s look at a couple of apps today. Adobe Spark and Stencil make it amazingly fast, easy and simple to create great social media posts.
Firstly, a tip.
A tip for social media promotions: batch create, and schedule your social media content to save time
The biggest complaint I hear about social media is that it takes too much time. Yes, it can be a real time-sink if you allow it.
However, whenever I’m doing short tasks — managing email, or social media, or outlining blog posts — I like to batch create.
“Batching” means that rather than doing just one task of a specific type, you do many, one after another. You save time because you’re not constantly task-switching.
So if you’re creating social media posts, create ten, or 20, rather than just one or two, and schedule them. I like Buffer for scheduling, but there are many scheduling apps.
Now let’s look at the apps.
Adobe Spark: change image sizes at a click
With the Spark app, which is available free across devices, you can create images, videos, and even webpages.
I’m a little biased in favor of Adobe Spark, because I’m so familiar with Adobe products.
Familiarity aside, Spark does seem to be faster than Stencil.
The image above, from go to whoa, took me about three minutes because I had to find the quote.
For me, Spark’s biggest benefit is the free images, which it sources from sites like Unsplash. These images’ licenses offer free, unlimited, commercial use.
Use an image on your website, on a book cover, or on a T-shirt. You can use the free images in any way you choose, with only one restriction: you can’t set up your own image library with them.
The social media networks have different size requirements, so with Spark, you can change an image’s size at a single click. Over the course of a week, this is a considerable time saving.
In the image below, you can see the image resizer. Click, and your image, text and all, is instantly repurposed.
As regards pricing, Spark gives you all features, including templates, for free forever, but your images do have an Adobe logo. There may be other limitations on free accounts if you’re not an Adobe CC subscriber — check after you create an account.
Stencil: lots of templates, but you need to pay to use them
Stencil has similar features to Adobe Spark, but as far as I can tell, because I’m not as familiar with the app as I am with Spark, it’s not as speedy.
This app handles image resizing slightly differently from Spark, as you can see in the image below.
I was also a little disappointed that you can’t use Stencil’s templates without upgrading to a paid account.
You don’t need a template of course, you can choose an image and resize it for your needs.
Stencil does have a “quotes” feature, which is useful — no need to source your own quotes. You can just choose an image, add a quote, then share your creation on social media.
Social media: build your following, build your platform
Although social media promotions are more expensive now — it’s a challenge to get your content seen without advertising — they’ll assist you to sell your writing.
Images will help you to get visibility, so try Spark and Stencil. Tag me in your social media postings — I’m looking forward to seeing what you create. 🙂
Do you enjoy writing and publishing your books, but find that marketing them is a challenge? You're not sure what works, so your efforts are muddled, half-hearted, and inconsistent.
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