Are you using Amazon ads (AMS)? If you haven’t logged into your account recently, you’ll get a surprise when you do. There’s a new Campaign Manager dashboard, and other changes.
Amazon ads: the changes in a nutshell
Check the top of your dashboard, and you’ll see a link to a useful PDF guide, Author’s Guide to the New Amazon Advertising Features. This gives you a seven-page overview of the changes.
Spoiler alert: if you were hoping that you might finally be able to see your Kindle Unlimited Pages Read in your AMS dashboard, you’ll be as disappointed as I am. As far as I can tell, there’s still nothing to indicate how many Kindle Unlimited downloads and Pages Read an ad has triggered.
The primary changes:
- Product Display ads are gone. You can’t create new ads, but your PD ads will keep running, and you can edit them, until February 5. Amazon suggests that you copy your existing Product Display ads to the new Lockscreen ads, or to Sponsored Product ads.
- Lockscreen ads are the new Product Display ads’ replacement. “Lockscreen ads” are the ads which Kindle device users see when their device is locked.
- Sponsored Product ads now have additional targeting features. You can now target ASINs by category, for example.
Amazon ads’ tips, based on first impressions
After clicking around the new dashboard for a while, here are some quick tips.
- If you want to see how many clicks you’ve achieved with an ad, click Columns/ Customize Columns. Click the metrics you want to see, as in the image below.
- You can click on an ad to see the ads’ details. A new page will open for that ad. You can see metrics like your ad spend, sales, and impressions, and you can add metrics too, either via the Add Metric button, or via Customize Columns. I can see where this option will be very useful, going forward.
- Date ranges are excellent too. When you click the Date Range button, at the top right of the page, you can choose to view your stats from this year to date, last month, last week, etc. as in the image below.
The new Amazon ads’ Campaign Manager is still frustrating for what’s not included
I wish there were data on Kindle Unlimited Pages Read; it would make ad creation and placement easier. However, I like the new dashboard’s enhanced navigation, because you can check a lot of ads at a glance.
Although I haven’t tried it yet, Amazon reports that you can also:
Revise multiple campaigns at the same time, or make in-line edits to a single campaign.
Sounds good to me. Let me know what you think of the new Amazon ads’ Campaign Manager features for your self-publishing business.
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