Want to sell your writing?
Use more images.
Marketing has changed, for everyone.
Yes, even for you and me. In 2018 and beyond, image marketing rules. There’s a reason for that — according to 3M research, your brain processes visuals 60,000 times faster than text.
So, when you want to sell your writing, think images. Yes, I know we’re writers, but if you don’t somehow grab a reader’s attention you won’t have a reader.
To sell your writing, grab attention with images
Attention is everything. You need to grab attention, otherwise you can’t sell.
Let’s look at a couple of authors who take ATTENTION to heart with clever images.
Victoria Aveyard on Instagram: who doesn’t love cute pet pics?
Jessica Knoll, Instagram, with her gorgeous bulldog.
Sell more with images
As I suggested in this post, Book Marketing: 3 Tips To Drive Sales With Image Marketing:
Why book marketing with images?
… Devoting a little time to book marketing with images can pay off hugely.
Doubt me? OK: check out large brands on Instagram, Facebook, and Pinterest. You’ll find images, images, and more images.
I get lots of calls for help from writers at this time of year.
Images will help you to handle the competition this holiday season
In October/ November each year, as we head into the holiday season, I get messages from writers complaining that their sales have slowed. Or even, in some cases, stopped altogether.
Whatever you’re selling: whether you’re a freelance web content writer, a magazine writer, a blogger, or a self-publisher, competition is brutal at this time of year.
My advice is always: figure out how to combine images with your all your promotions. It’s essential.
Let’s look at some tips.
1. Use images which grab attention
The old copywriter’s formula of AIDA (Attention, Interest, Desire, Action) has worked for decades, and it works today.
I started out my copywriting career way back in the 1980s, and AIDA is pretty much part of me now, because it works for everything you want to sell.
The first letter of AIDA is A: ATTENTION.
Everything starts when you grab attention. No attention? No sale. This applies to EVERY writer, not only authors, who know the value of an attention-grabbing book cover.
Think IMAGES first, even if you’re bidding on gigs on the freelance marketplaces — you can add images to your portfolio, to make your samples stand out.
2. Consider who’s clicking on your ad: tailor everything to them
For authors, this is easy. You know that your readers are primarily women aged 25 to 45, so you choose images which appeal to them.
If you’re writing for others however, target your images and advertising copy to their audience.
An example… Let’s say you’re a business blogger, and you’d love to blog for a financial services company. What kind of images do you use? That depends on who they’re targeting. Get creative.
3. Think stories, and emotion, to get a response
We respond to images because they evoke emotion.
That said, your images need to make sense. Never use an image just for the heck of it. Or if you must use an image because you love it, work a connection into your advertising copy.
You can, when you discover the secrets of writing blurbs (book descriptions) which sell.
You can rescue books which aren't selling, and have confidence that your new books will have the best chance to find their audience.More info →
You're a busy author -- you don't have time to market your books, because you're busy writing.
Here's a cruel fact: unless you make time to market your books, you'll have minimal sales. Perhaps zero sales.More info →
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