Anyone who knows me, knows that I’m all-in with blogging. Moreover, I’ve been all-in for the past two decades. From memory, I started my first blog a couple of years before 2000.
My first blogs are lost in the mists of time, but my initial “real” blogs were on Blogger, in 1999. In those days, few had heard of blogging. when I babbled about “instant publishing” and blogging, my writer friends thought that I needed medication. “Write for free?” they howled.
At the very least, the concept was threatening. At the worst, it was the end of civilization as writers knew it in those days.
Even in 2003, when Google bought Blogger, no one could work out why Google would do such a thing. Well, Google was and is smart: hello AdSense and AdWords.
So, after two decades, why is blogging still important?
Blogging is free (more or less) promotion
It’s simple. Blogging is promotion.
When you stick your name on a blog, at the very least, you’re advertising yourself, and taking baby steps to building your writers’ platform.
Yes, “exposure” is a crock. But promotion is part of marketing, and it’s essential. Even if it takes time and energy.
Until this year, for several years, I took a lot of flack from writers who thought blogging a waste of time and energy. Their attitude was: blog? No way. I’ve got a Facebook page. It’s free, and yadda, yadda…
Facebook and walled gardens: bait and switch
Then this year, Facebook changed things.
Facebook “free” was over. If you have a Facebook page, that’s great, but even if you have thousands of followers, only a tiny percentage will ever see your posts to your page — unless you pay.
When Facebook advertising initially became essential, it wasn’t too bad. Few complained. After all, Facebook advertising was cheap… Until, suddenly, it wasn’t. It’s become more and more expensive.
Facebook isn’t the first walled garden to perform a bait and switch, and it won’t be the last.
Blogging is freedom: no one tells you what you can and can’t do
So, with the bloom off the Facebook rose, writers are looking at blogging again. Blogging had potential two decades ago, and it has potential now.
You can do anything you like with a blog. You can:
- Create a business;
- Sell stuff on an online store;
- Blog to promote your writing, and your books;
- Promote others if you choose to become an influencer.
(New) Blogging Maestro: Blog Mentoring For New And Established Bloggers
Over the past few months, I’ve been helping writers to develop their blogs so that they’re less beholden to paid advertising. I’ve had many requests to create a blog mentoring program.
Here you go. Blogging Maestro: Blog Mentoring For New And Established Bloggers is now available.
There’s an amazing prelaunch offering until January 15 — and because we’re all busy at this time of year, you can begin your mentoring at anytime in 2019.
You can, when you discover the secrets of writing blurbs (book descriptions) which sell.
You can rescue books which aren't selling, and have confidence that your new books will have the best chance to find their audience.More info →
In this book we'll aim to increase your creativity to unlock your imagination and build the writing career of your dreams.More info →