Is book marketing a challenge for you, as it is for many authors? I received a despairing email this week from an author who was doing well with self-publishing, until the price of advertising shot up pretty much everywhere.
For that author, and maybe for you, Self-Publishing Strategy Made Easy: How To Market Your Books In 15 Minutes A Day, may have arrived at the right time.
Book marketing made simple: you need a process
Here’s an excerpt from Day 1.
We’ve got 15 minutes each day for your marketing activities, so let’s make the most of those minutes.
Do you already have a website and blog? If you do, that’s wonderful. By all means keep using what you have.
However, I’d also like you to create a Facebook page for your books.
Facebook has a big audience, and offers good advertising opportunities, so let’s get your books established there.
Firstly, we’ll set up the mailing list for your readers.
1. Set up a mailing list: your list is the ONE essential you MUST have
I’ve been using aweber for my mailing lists for well over a decade. Over the years, I’ve tested other mailing list providers, but I stay with aweber, because they’re reliable. You can use any provider you choose. MailChimp is popular, as is GetResponse.
Sign up for the mailing list provider of your choice, and create your first list. Call it “Readers List.” You’ll find instructions in the Help files of your provider.
2. Create a Facebook readers’ page: it’s easy and fast promotion
Do you have a Facebook account? If you don’t, create an account.
Then create your readers’ page — check Facebook’s Help pages for information on how to do this.
3. Add the link to your Facebook readers’ page to the front matter of your books
Once you’ve set up your list on aweber or your chosen provider, put a link to a signup page on Facebook in the front matter of your books. Put the link under the copyright notice, and before your book’s description.
So in the front matter of your books, you’ll:
- Add a copyright notice;
- Add a link to your list’s signup page on Facebook;
- Add your book’s description (it’s the same as on your Amazon product page.) You include it in your book because readers tend to forget what they bought… :-);
- Add a short excerpt of your book; something exciting. Amazon shows the first 10%, so putting an excerpt here encourages readers to buy.
Most of your signups will come from your books. These are readers who’ve purchased your books, and who enjoy your writing. So they’re more valuable than random signups from your promotions.
(End of excerpt.)
Just 15 minutes a day can make all the difference
Marketing is just as important as writing. As more and more books are published your books will vanish without a trace unless you market. Once you have a process, marketing becomes a habit which helps you to sell more books every day.
Check out Self-Publishing Strategy Made Easy: How To Market Your Books In 15 Minutes A Day, it’s available now.
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