For anyone who’s self-publishing, your priority is to sell more books.
So, how do you do that?
In a word, you ACT, and you keep acting.
Self-publishing sales: what works?
Over the past eight months I’ve been working with a group of self-publishing authors who are seeing increased sales.
Why? What worked for them? I sent out a survey last week, and here’s what we found.
Every author who was seeing more sales used a mix of strategies. They tried a strategy for at least a month, even if they were sure that it wouldn’t work for them — they kept acting.
They realized that it was unlikely that they would see results for their efforts immediately — they might not see results for months.
ACT, don’t think…
In Self-Publishing: 5 Ways To Get More Readers And Sales, we looked at several strategies, and said:
One of the biggest challenges for authors (me included) is over-thinking. We hesitate, because we don’t want to “waste time”, but if I’ve learned anything, it’s that nothing you write is ever wasted.
You may try a strategy, and fail. However, I guarantee you that even if you fail, the lessons that you learn will be indispensable to your future success. And who knows, you might be successful immediately. Stop over-thinking — start doing.
When you find yourself over-thinking, think DDT instead. That’s my favorite acronym: Do, Don’t Think.
Check your basics: cover, blurb, and editing, first
One thing. Before the group began to use their “sell more” strategies, they covered the basics.
- The book’s cover… No, they didn’t need to spend $500 for a cover, but they made sure that readers knew the book’s genre/ category at a glance;
- They reworked their blurbs. If a reader is attracted by your title and cover, he’ll read the blurb. Improving your blurb is a way to make more sales painlessly;
- Editing: essential. (But don’t allow your editor to edit the life out of your words.)
In summary: do, don’t think. If you’re not moving forward, you’ll be left behind.
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