July is almost upon us, and for a freelance writer, that means it’s time to gear up for a happy, productive, and profitable October to January.
Please start planning and writing today. I wrote for print magazines for many years, so when July rolls around, I know it’s time to send out holiday queries.
I’ve already sent messages to my regular clients, asking them to book their promotions. I’m also outlining three novels; two for on-going series, and one for a new series. What will you do to get ready for the happiest time of the year?
You’re a freelance writer: ’tis the season to make money
In the northern hemisphere, once September arrives, staff’s summer vacations are out of the way. It’s time for businesses to gear up for the holidays because that’s when many companies make the bulk of their annual revenue. Orders are placed with suppliers, plans are made for Christmas-season promotions.
In the southern hemisphere, winter promotions are out of the way. Christmas brings the long and lazy summer holiday season. Turn your thoughts to stories of vacation getaways, as well as Christmas holiday promotions.
Let’s look at some tips to help you to make the most of the season.
1. Offer website and blog content: take a non-refundable deposit
Companies which sell from their websites have masses of stock they’ve ordered for October onward. Call your best clients, and ask what they think will be hot this holiday season.
Then offer to create content for their promotions.
Vital: take a non-refundable deposit. It’s non-refundable because your time is limited. You will soon be completely booked, which means you’re refusing gigs, so you need to guard against cancellations.
2. Send “please book now, I expect to be over-booked by November” messages to your client list
Encourage your clients to book you now. You’ll be promoting your business, and there are only so many hours in each day. Aim to get yourself booked solid by November — it’s much better to be too busy, rather than not busy enough.
3. Self-publisher? Book your editor and designer now
If you’re a self-publishing author, you know that the major publishers have big books that they’ll be pushing this coming holiday season.
They’ll also flood AMS (Amazon advertising). Last year they drove up the price of bids for placement, and you can be certain that they’ll do the same this year.
Make your publishing plans now. Book editors and designers in advance. You’ll be glad you did in December. 🙂
4. Kickstart book sales with a serial or with short stories
As we’ve just said, the big publishers spend up big on promotions over the holidays, and most self-publishing authors can’t match the dollars that these behemoths are willing to spend.
You can however, beat them on content.
Start writing a serial, or short stories now. You can release them once a week in November.
Why write serial fiction?
Everyone's busy today. A serial is by its nature, faster to write, and publish, than a novel.
It's a quicker read too, and many readers appreciate this. While a reader may hesitate before committing hours to a novel, he can read an episode of your serial in minutes.More info →
You want to write a novel. Perhaps you can't get started. Or maybe you got started, and then you stopped.You need a plan, broken down into easy steps. This program began as a 30-day challenge which I organized for readers in 2010. Hundreds of writers joined the challenge and completed it. They wrote novels.More info →
This book will show you how to think outside the box, get creative — and SELL what you create. Making money from your writing can be a real challenge, especially if you're limiting yourself to trading hours for dollars. When you get paid by the hour, even if you're making $200 an hour, you're limited.More info →
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