You’re selling your writing services. Sadly, getting great writing jobs is a challenge. You may not know (or believe) that amazing jobs are everywhere. They’re not advertised. You can get them however — consider pitching for them.
Freelance magazine writers are familiar with pitching: they write query letters. Authors who want a traditional publishing contract write proposals, and proposals are pitches.
If you’ve tried pitching, you know that it builds a profitable writing career. Not only do you get writing jobs you love, pitching builds your confidence as it builds your income.
Get more writing jobs and sell your writing services with confidence
Today, writing jobs are everywhere. Unfortunately, most of those “jobs” are low-paid to a comical degree. That’s OK. Writers in developing economies depend on those jobs, but if you’re in a developed economy, they’re not for you.
Let’s look at why you should consider pitching your writing services.
1. You will get quality clients who pay more and who appreciate what you do
When you pitch for a gig, you play to your strengths. Over time, you can specialize. Some specialties happen by accident. I became a writer who wrote about heavy equipment when I wrote a regular newsletter for a global company. The word got around; clients in the industry (and related industries) approached me to write for them.
Pitching equals quality clients. Not only will your clients love what you do, they never quibble about the prices you charge.
2. You can write what YOU want to write
Here’s the thing about pitching. You write what you want to write. While your highly paid gigs might not be your dream writing jobs — there’s more time for you to do the writing you really want to do.
Even after I learned more about heavy industry, writing things like company reports and proposals for development capital wasn’t easy. On the other hand, it wasn’t digging-ditches-in-midsummer hard, and it was WAY easier than grinding out mindless “content” for a website.
Because it paid so well, I had plenty of time to do other writing, like ghostwriting, and of course, blogging. 🙂 When you learn to pitch, you’ll have more time to do whatever you like, whether that’s spending time with family, or writing other things.
3. You’ll eliminate your competition
Are you a specialist writer, or a generalist? You’re probably both, but if you haven’t developed a specialty yet, doing so is vitally important. Not only are specialist writers paid more, they get clients via their reputation in the specialty. Most specialties are small worlds when it comes to writers.
For specialists, there’s little to no competition. You can be a specialist writer in unusual fields. Common fields include different areas of health and financial services writing. While it takes time to develop a specialty, and you need to take the time to research, developing a specialty pays off over the long term.
4. You’ll save time and energy when you stop the writing jobs hunt
How much time do you spend hunting for writing jobs?
Maybe you spent five figures on a writing services website. To date, that website has won you zero clients. Please be aware that I’m NOT trashing promotional websites. They’re valuable, and will over time, reduce your job hunting. They’re a wonderful resource when it comes to pitching.
One of my students told me that she spent anywhere from ten to 20 hours a week hunting for writing jobs. Add to that the time she spent on social media — up to 40 minutes a day — she wasn’t getting a return on the time and energy she spent. Her gigs were low-paid and boring. She wrote thousands of words each day for a pittance.
Once she discovered the value of pitching, she gave up the job hunt, and her writing turned into a real career.
5. You’ll write less, and have more time for the good things of life
I know some full-time writers who spend 15 hours a day at their computer. That’s not healthy, nor is it sustainable.
FOMO (fear of missing out) accounts for some of those 15 hours, of course, but those writers aren’t more productive than writers who spend five or eight hours on their writing. If those writers pitched for gigs, they could get their writing done in three hours and have the rest of the day free to do whatever they like.
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