Sadly, whenever I talk about marketing for writers, I can feel the boredom. As a group, writers hate marketing. But what if I told you that by taking a few minutes for ONE essential step you could help to ensure the success of your next ebook, blog, or writing-services offering?
Would that make you more interested in marketing? 🙂
Read on, if you’d like a way to minimize the risk of writing ebooks which don’t sell, creating dud blogs, and developing writing services no one buys.
Marketing for writers: you need a concept for your offering, before you create it
A “concept” is combo of an idea and a plan, and it’s short.
A concept can be anything at all, and it can apply to almost anything at all. You have ideas all the time. The benefit of creating a concept after you get an idea, is that it’s easy to work with concepts and test them for value. You can test your concept, by doing some research and by talking with others.
At this early stage, you also create the marketing concept. A marketing concept is essential to promoting anything successfully.
So the stages are:
- Get an idea;
- Create the product concept from the idea;
- Create the marketing concept for the product.
With any luck at all, zooming through these three stages avoids creating books, blogs and writing services which don’t sell. Whenever I’ve worked with writing students who ran with an idea which sounded great, but ended up a disaster, their idea was missing a vital ingredient. They could have found the missing ingredient if they had worked with the idea a little more before they started writing.
For your next ebook, blog, or writing service, create a CONCEPT before you start writing. Not only does it make marketing easier, it makes the writing easier too.
A question to find your product’s concept: “What’s the big idea behind the product?”
Your product concept is related to “what’s your point?”, which we discussed in New Novelist: Write A Selling Novel With One Simple Strategy, but it’s much broader in scope.
Let’s look at some examples.
- You’re writing a thriller. Your novel’s concept — “big idea” is: a young intelligence analyst is coerced by his boss into infiltrating a terrorist organization. He learns something which means that his boss — as well the terrorists — want him dead.
- You’re creating a new blog. Your blog’s concept (big idea) is: money and fashion. A style blog, focusing on investment pieces (some couture handbags can increase their value 100% in a decade.)
- You’re writing a nonfiction book. Your book’s concept (big idea) is: travel while you work. Financing your travels by remote working.
- You’re creating a new writing service to offer your clients. Your service’s concept (big idea) is: white-label novels and short stories. Ghostwrite fiction for clients from idea to publishing.
Your marketing concept: who’s the audience? How do you reach them?
Your marketing concept, like your product concept, is just a couple of sentences.
Let’s look at examples derived from the product concepts above.
- Your thriller: fans of… (whoever. Lee Child, Clive Cussler?) I can reach them via Facebook and Amazon ads.
- Your money and style blog: professional women aged 25 to 50 who are fashion conscious, and are looking for investment options. I can reach them via advertising networks.
- Your nonfiction book: men and women aged 20 to 35 interested in adventure travel. I can reach them via Facebook and Amazon ads.
Creating concepts is simple and easy (you can’t do it “wrong”), and it helps you to write
How many times have you been hit by a “wonderful, amazing idea” which you adore, then found that within days, or a few weeks, you hated the idea?
Creating concepts helps to avoid these fiascos.
Test your concepts on your friends. A good concept is easy for people to understand. If their eyes light up, start writing. 🙂
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