I love this time of the year. We’re consigning 2016 and its challenges to history, and have a bright new year ahead of us. I hope you’re dreaming of freelance writing success in 2017 — and are planning for it.
Happily, with content marketing as popular as it currently is, your planning for 2017 is made much easier: your freelance writing clients are telling you what they want from you in 2017. Are you listening? Paying attention is essential, because if there’s one secret to success in any business, it’s this: give your customers what they want.
The secret: give your freelance writing clients what they want
It doesn’t matter what kind of freelance writing you’re doing, whether it’s client-focused — you’re blogging for companies, copywriting for clients, content writing for clients… Or whether you’re building a six-figure blog, or are developing a prosperous self-publishing business.
Chances are that a quick visit to Google will tell you what your clients want from you in 2017, and/ or what’s ahead for your writing business in 2017.
Let’s look at a couple of examples, so you know the kind of material which will help you in your planning.
1. Freelancing content: what content marketers want in 2017
I adore this post, Why Freelance Content Writers Aren’t Getting the Results You Want:
You post a job listing. You pick the lucky applicant from the hundreds of proposals, assign an article, and offer a few insights on the subject.
You get a first draft … it’s lackluster at best (and unintelligible at worst).
Read the entire post.
You’ll find this gem:
Look for writers with web experience: Web writing is one of the few forms of professional writing that prioritizes engagement and action over simple education. Not all writers understand the difference. Look for those with a history of successful writing specifically for content marketing.
This post in invaluable to any freelance writer who’s writing Web content. You now know the challenges that content marketing and advertising agencies (and individual companies) face when hiring writers. You also know how to set yourself apart from the crowd.
You’ve got a basis for a conversation with your current clients, and a way to promote yourself to new clients as a freelance content creator who gets results.
New to content writing? The post gives you a way forward
If you’re considering adding content writing to the freelance services you offer, the above article shows you how to get high rates for your content. In a nutshell, if you’re a content writer who gets results, you can demand (and receive) top rates. (By “top rates” I mean $100 to $250 an hour, rather than $40 an hour.)
2. Blogging in 2017: stepping up your influencer game
Influencer marketing: where we’re headed in 2017 from Search Engine Watch offers you insights into making the most of your blog’s readership in 2017:
Too often, brands use influencers as an opportunity to just promote their brand to a large audience. And they would tell the influencer to share about their brand in exchange for some free product. But as influencer marketing has grown, influencers are now able to command the respect they deserve for the amazing work that they’re creating.
This article offers you a new way of thinking about yourself and your blog in 2017. I’ve worked with several bloggers this year, and although their niches were very different, they all faced a major challenge.
This challenge had nothing to do with their blog; it was their mindset.
Your audience is valuable: you took the time to build it, don’t sell your audience cheaply
Each blogger had taken the time to build their blog to prominence in their niche. Unfortunately, they had no clue about what they had built. Consequently, they were giving their audiences’ attention away. They worked with big brands and were content with the glory of working with the brands, and a few freebies.
Each of those bloggers should have been making five figures a month based on their audience, just from working with brands, without taking other monetization opportunities into account. They weren’t making anywhere near that.
I got a sore head from slamming my forehead into my desk. These bloggers have popular blogs, with mailing lists, and yet they weren’t making money. As you might imagine, we soon turned that around. 🙂
Use Google to plan for 2017: discover what your clients want, and what your business needs to do, for success
Google is your friend.
It doesn’t matter what kind of freelance writing you’re doing, or what kind of writing business you own. A few minutes of research can show you profitable avenues for exploration in 2017.
There’s just one certainty about 2017: it will be different from 2016. It will also be different for you depending on the kind of opportunities you’re exploring.
Start researching and planning now: your success depends on it. The information you need is out there: find it and use it to make 2017 an amazing year.
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