You’ve decided to take up professional blogging. You manage blogs for businesses and individuals, so you need to write two or three blog posts each weekday. At the end of the week you’ve written anywhere from ten to 15 blog posts. How do you manage to write so much?
And perhaps more to the point: how do you ensure that you can keep up this rate of production?
Productive professional blogging starts with your mindset
If I’ve learned anything about writing over the past 25 years it’s this: you do it by doing it. Stay excited. If you’re getting stressed, ease back on your workload for a time. Stay, as much as you can, in a DDT (do, don’t think) mind state.
These tips will help.
1. Repetition counts because it develops habits. When you develop success habits, you become a success
The beauty of habit is that once something becomes a habit, it’s just something that you do. So when I know that I’ll need to be very productive in an area, the first thing I do is schedule the tasks which will make me productive.
I stick with my schedule of tasks, and within a few short weeks, I don’t need the schedule, because I’ve internalized the workflow: it’s become a habit.
Once you’ve developed the habits of success, you ARE a success.
I emphasize mind states and habits to my students, because you can’t be successful at professional blogging (or anything else for that matter), without the habits which get you there.
Those habits can seem trivial. They might include getting dressed each day, even though you work from home, and planning each day’s activities carefully.
HOW TO WRITE 13 BLOG POSTS A WEEK suggests:
ESTABLISH A ROUTINE
Even though my office is down the hall from my bedroom, I get dressed every day. I make breakfast and a cup of coffee in my favorite mug before walking it to my office. Which, according to our apartment floor plan is the breakfast nook. I wake up my computer and do a brain dump in my calendar.
2. Batch everything: do one thing at a time — you’ll save hours
“Batching” is simply grouping tasks together. When you do this, you’ll save a lot of time. It’s much easier to answer ten email messages, then go on to the next task, than break your concentration in the middle of a series of tasks to respond to email.
For example, if you know you need to write ten email messages today, schedule time for those messages. Close your email client until the time you’ve set arrives.
Similarly, if you need to create proposals and quotes for clients, do that two or three times a week. Or even once a week. While it’s essential that you respond to email messages within 24 hours, you can let your clients know: “I’ll get that quote to you on Friday.”
What about more intensive creative tasks, like developing blog post ideas for your content calendar? Aim to do that once a week, when you can schedule uninterrupted time. I schedule my content calendar tasks for Sunday afternoons.
Batch as much as you can, and develop templates for as many things as you can. You need templates for your clients: proposal and quote templates, questionnaires you can repurpose, contracts, invoices… And of course, when you’re on-boarding a new client, you need a checklist of things you need to do, so that the client feels that you know what you’re doing, and has a great experience working with you.
3. Read, read, read: input equals ideas and output
You’re creating content. That content comes from your thinking. You can only think effectively when you’re informed. You become informed by reading, and by building a knowledge base in a specific area, as well as being well-informed in general.
For example, let’s say that you’re managing a beauty blog for a client. You need to read:
- Press releases (published by your client, your client’s suppliers, your client’s competitors; as well as press releases published by big companies in the beauty industry.) Create Google Alerts, as well as saved searches at publicity companies like prweb.com;
- Other beauty blogs;
- Websites of the biggest companies in that space;
- Marketing books and blogs;
- Biographies of people in the beauty industry.
Obviously, this is a broad range of material you could be reading. Set aside reading-time for each of your clients. Reading-time for each of your clients is non-negotiable. You must factor it into your schedule, and you need to take it into account when you take on a new client. The better-informed you are, the better your blogging.
4. Parlay low-priced gigs into higher-paying gigs to avoid blogger burnout
When you start out as a professional blogger, your clients will be small; their businesses can’t pay you much. At least once each quarter, look at your client list. Aim to get higher-paying clients.
In your first year as a professional blogger you may be making $50 an hour. At the end of your second year, you need to be making $100 an hour. Use the experience you gain, month by month, to pitch clients who can afford to pay you more.
5. Explore voice recognition software: it can save time, and your hands
Voice recognition software isn’t expensive. However, the software works best with a good microphone. So, splurge, and invest in the best microphone you can afford; it makes a difference.
Dictating a blog post is faster than writing it. Once you get used to voice recognition software, you can write three blog posts in less time than it takes you to write one.
It will take you a couple of weeks to master dictation. I batch blog posts — I dictate the first rough (very rough) drafts of several blog posts. In my next session, I edit the posts, manually, without any software. In my third session, I create images for the posts.
The more you can integrate voice recognition, and batching, the more productive you will be. Get into the habit of batching, before you get into voice recognition software. The software isn’t magic, but it can be a very useful tool, especially when you take on more profitable clients.
Angela Booth’s Top 70 Writing Tips: Write More, Improve Your Writing, And Make More Money
What's holding you back from the writing career of your dreams? If you want to write more, sell more, and have more fun writing... it's easier than you can imagine. Discover the secret to writing every day, and becoming a prolific writer.
What’s holding you back from the writing career of your dreams? If you want to write more, sell more, and have more fun writing… it’s easier than you can imagine. Discover the secret to writing every day, and becoming a prolific writer.
Angela Booth shares her writing tips garnered from 30 years of writing.
You’ll find writing tips to help you to write for the Web, write books, novels, articles — anything you choose to write, or must write. Become prolific, and eliminate procrastination.
* How to let your subconscious mind do the work of writing for you — tips which ensure that whatever you’re writing, whether it’s a short story, a novel, or anything else — you sit down, and have words flow from your fingertips, without even thinking about it. You can get into the “flow” of writing easily, so that you write FAST and well;
* Ways to structure your writing — you can use these forms to write anything you choose, including articles, short stories, novels, blog posts…;
* Five ways to turn off your inner editor — and three ways to bring him back when you need him;
* How to develop your imagination: see it, and believe it, so that you can achieve any goal you care to set. Discover how to change your self image as a writer — so you can become the writer that you really are;
* How to get inspired on demand. Discover how to to get outstanding ideas, also on demand, anytime you choose — this is a wonderful skill to break through any and every writing block;
* Sixteen professional writers’ secrets to help you to write more;
Three ways to deal with critics, inner and outer, AND how to handle all the real life stresses that get in the way of your ability to write;
* Ways to set writing goals that are fun and achievable for you — and more ways to scale up your goals so that you can achieve your dreams as a writer;
* How to write truthfully and write more — an easy way to turn off your inner censor. You’ll discover how to use the “feedback loop” for enhanced creativity, and develop your ability to be creative on demand — an amazingly easy and fun skill you’ll learn and enjoy;
* Six ways to get your writing unstuck, and four ways to write when you have NO TIME to write;
* How to get comfortable outside your comfort zone — now you can confidently take on any writing jobs and tasks you choose, and you’ll be able to handle rejections, so that they inspire you — you’ll realize that “rejection” really doesn’t exist;
* Exercises — each writing tip gives you an exercise, so that you can put the tip into practice IMMEDIATELY. These writing tips will become part of your life — and will change your life.
Get started writing easily and well today: these writing tips will change your writing life.
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