We’re writers, so writing is what we do. This makes blogging easy of course, and all writers blog, because they know it’s the best thing they can for their writing career, and… (SLAP! Sorry, day-dreaming, had to give myself a quick slap to get back to reality.) OK. Let’s look at blogging to sell — you can do it. Just follow our simple steps.
Firstly, let’s look at why you should blog. Three quick reasons:
- It builds your writing career (people hire and buy from people they know, so blogging gets you known);
- It acts as your own Research and Development department (blogging will show you what sells);
- It helps you to build a writing habit, and get more and better ideas.
Of course, there are many more reasons to blog. So why do so many writers give up? One reason: they don’t see results. It’s hard to blog in a vacuum.
3 steps to blogging to sell
Blogging is challenging today. A decade or so ago, you could blog, and get readers, simply because you were there. It’s hard to believe how easy it was in those long-ago days. Today, writers struggle with blogging. When they don’t see results, they give up.
So, let’s build your confidence, and start you selling on your blog.
1. Create something to sell in eight hours or less
You want people to read your blog, and then…?
You’d be amazed at how many times I check out a writers’ blog, and there’s no call to action (CTA.) Nothing. Nada, zero, zilch. Zip…
I know that the writer whose blog I’m checking wants to get hired to write, or sell his ebooks, or get coaching clients, or get the writing job of his dreams. Sadly, he expects readers to work it out for themselves. They never do — no reader is psychic.
You have to ASK your readers to do what you want them to do. You may want your readers to:
- Hire you to write for them;
- Buy your ebooks;
- Subscribe to your mailing list (so that you can sell them something or other down the track);
Please choose something that you want your readers to do, and once you’ve chosen… ASK them to do it.
The first thing you’ll ask them to do, if you have nothing that you’re selling, is to buy your FAST product, something which you’ve created in under than eight hours.
What could you create in 8 hours or less?
Creating something to sell quickly is a useful skill for any writer. (Download my ebook here.)
What you choose to sell is up to you. It could be anything. An ebook, of course, or a report, or a printable of some kind. All that matters is that the product is easy to create, so that you get it done over a weekend, or in your spare time.
2. Research what sells, and create another product
Your first product needs to be something that you can sell with minimal research.
As soon as you’ve finished that product, create another 8 hour product. This time, if you wish, you can do a little more research into what’s selling.
Research things that interest you, so that you enjoy your research. Avoid creating anything which bores you — you won’t complete the product, and even more to the point, you won’t do a convincing job of selling it on your blog.
3. Use one of your products as a freebie, to build your mailing list
Now you’ve got two products, turn one into a freebie. You’ll use this freebie to encourage subscribers to your mailing list. (No list? Create one.)
How to price your fast products: charge more than you think you should
Invariably, when I coach someone who wants to make an income from creating info products, he’s tried, and failed. Then I check his website, and wince. The student is selling his info products at $5, or $7…
One student was selling a complete multi-week coaching program for $27. My eyes bugged out of my head. Needless to say, he hadn’t sold any. His website’s visitors couldn’t believe his price, any more than I could.
I encouraged him to raise the price of the program to $497, which I thought was value for money. He baulked at that. I forbore grumbling, you’re not selling anyway, so what does it matter? I relented, and suggested $297.
Now please mark this. Without any marketing at all, the student sold two programs within five days. At $297.
TIP: when you’re creating fast products, price according to the value of the information to your customer.
Action step: check the CTAs on your blog
Please do this before you do anything else. Click on your blog, and check your calls to action.
Happy with them? Excellent… now spend a little time (8 hours or less) creating a fast product, and SELL it.