Are you blogging? If so, here are three reasons to make Pinterest part of your blog promotion strategy.
Firstly, let’s look at why you need to promote your blog.
Why do you need a blog promotion strategy?
Today, promoting your blog content is just as important as creating that content — and in some ways, even more important. There’s endless content online. Your blog will sink without a trace if you allow it.
Whatever your goals for your blog, other bloggers have the same goals. If you’re blogging to get clients, so are thousands of other bloggers. if you’re blogging to promote your books, ditto.
Equally, if your blog is your business, you need a promotion strategy so that you can get as much traffic as possible. Without traffic, you don’t have a business.
When I explain blog promotions to my students, invariably someone asks: “isn’t blogging promotion? You mean I have to promote my blog too?”
Here’s the short answer. Your blog is an asset. It’s a marketing vehicle. A few years ago, that was enough — people found your blog via your RSS feed, and everything in the garden was rosy.
That’s no longer the case. Today, you need to promote your blog. Consider that that is a good thing. To repeat: your blog is an asset. Your blog will become more valuable to you over time. A few minutes spent on promotion will help you to meet your goals.
What should you include in your blog promotion strategy?
Start with creating a subscriber list. You need a way of drawing people back to your blog after they visit for the first time.
Beyond that, the elements of your strategy are up to you. You may choose to advertise, or to use social media networks, or to create mini courses — what you do depends on the time you have, and the money you want to spend.
Whatever other elements you include, I highly recommend that you include Pinterest promotions too.
Basically, Pinterest is a social media bookmarking site.
With just 100 million active users, Pinterest is smaller than social media behemoths like Facebook. However, its value to many blogs far exceeds that of Facebook when it comes to sending free, organic traffic. I love that Pinterest sends me traffic for older blog posts. (More reasons below.)
I adore Pinterest, and recommend it to my clients, because you get a big result from the network, even before your following builds.
Let’s look at three reasons to include Pinterest in your blog marketing program.
1. Pinterest gives new life to older posts
If you’ve been blogging for a while, your older posts, no matter how popular, drop off the radar unless you take steps to see that they don’t.
Pinterest sends you traffic for your older posts (for free) long after you’ve stopped promoting them. It can be a real shock to see how many pins an old blog post has received since you first published it.
Here are a couple of quick tips to help you to get more mileage from older posts on Pinterest:
- Pin your blog post to more than one of your boards, over time;
- Add an additional image to an older blog post, and repin it (update the post with new information if it needs it.)
2. Pinterest is a wonderful traffic source
Once you’ve established your business Pinterest account (here’s how to convert your personal account into a business account), you’ll find that you now have enhanced statistics.
Create a Pinterest business account, and verify your website for enhanced stats
To access your stats, verify the website to which you’ve linked in your Pinterest profile. Pinterest will give you some code to add to your website. Not sure how to do that? Investigate your site’s Help files.
Some platforms make it easy to connect your website to Pinterest. If you use WordPress, search for a Pinterest verification plugin. If you’re using Squarespace, you can link your accounts in the Settings section.
Once you’ve verified your account, to access your stats, click the gear icon on the top of your profile page, and choose Analytics from the dropdown list.
Use your enhanced stats to learn more about your most popular boards and pins, and who’s pinning.
Pinterest can become your biggest traffic course very quickly.
3. Pinterest inspires you — it makes blogging fun, rather than a chore
Pinterest is also great for ensuring not only that you blog regularly, but also that you blog the kinds of content that your readers want.
I adore Pinterest, and spend time on the network every day.
As with other social networks, you can interact with users by posting comments, repinning, and more.
Some tips to help you to get more from Pinterest for your blog promotion strategy
- If you live in the US or UK, you can access Pinterest’s Promoted Pins, which is Pinterest’s ad network;
- Use Pinterest’s “secret” boards to craft content for your blog, and to make it easier to brainstorm new content;
- Create a Pinterest board for your blog;
- Add a “Pin It” button to the social media icons on your blog;
- IMAGES! Create at least one “pinnable” image for each blog post — create two, for longer posts;
- Don’t forget to share your pins on other social networks — it’s an easy way to get more shares for your content.