Today, you can make any income you choose from your writing services. Writers understand that they need to market their ebooks, not so much their services. This lack of understanding of the importance of marketing leads to: low income, low self-esteem, and all-around misery.
Writers bemoan the low bids they’re expected to make on the outsourcing websites. They know that some writers make $250 an hour for their writing services, and they think that this is a matter of luck. It’s not. It’s strategy.
If you want to increase your writing income, value what you do
That’s the bottom line. It’s up to you to decide how much income you want to make. Most professional writers who have a high hourly rate can point to their epiphany — a moment in time, when they began to value their skills.
No one can do this for you. If you don’t value your skills, no one else will, either. I’ve yet to hear a client say: “Hey — you’re not charging enough. Here, let me triple your fee.” If you’re waiting for clients to value you, and offer to pay you more, you’ll be waiting a long, long time.
Let’s look at four tips which will help you to increase your income from your writing services.
1. Got credits? USE them
Have you written for a newspaper? A couple of mass-market magazines? Have you ghostwritten a book? Helped a client to write a speech?
Every writing gig you complete is a credit. There’s a hierarchy of credits. National newspaper and magazine features are at the top of the hierarchy.
If you’re good enough to write for a national publication, you’re good enough to increase your fees. You can parlay a small gig into big money, if you realize this. Way back in the 1980s, I parlayed a newspaper feature into lots more magazine gigs, and many copywriting gigs.
You can do the same today. Your only excuse for writing for free, or for low fees, is to USE the credits. Promote yourself as the writer who’s appeared in (wherever.)
2. Local search matters: promote your location
I’m still shocked each time I ask a writer for his URL, and he tells me he doesn’t have a website. Oh, dear. If you want to write for businesses and publications, and want to be paid appropriately, your website matters.
Make a list of all the writing services you provide, and develop a website; even a one-pager will do for the moment. Add your location. It’s much easier to get a local company to hire you than it is a company on the other side of the world.
3. Develop a press release routine: it’s news, if you say it is
You’ve got a website. You’ve added your location.
Now you need to cement the connection between:
- writing services
in the search engines.
Do that by writing a press release a week, covering each one of the services you provide, and linking back to that page on your website.
If you want people to hire you to write, they need to know that you write, what you write, and for whom you write. Everyone’s in a hurry today. Companies hate hiring writers. This is why the outsourcing websites are so popular.
Hiring writers and designers is a royal pain in the fundament. The easier you can make it for prospective clients, the better. Put yourself in your clients’ position: they have something they want written, and they want it written as painlessly as possible.
No one will ever look at your website, and wonder: “Does she write such and such… There’s no email address. How do I get in touch?”
Clients may tell themselves that they want a “great” writer. What they want is someone who’ll do the job fast, with little friction. Make it easy for them to hire you, pay you, and hire you again.
4. Create a mind map to track everything you do
Your writing, your clients, your marketing… as a writer, you’re the ringmaster of a three ring circus. It’s easy to lose track, and to suddenly find yourself without cash flow.
Create a mind map of everything you need to do this week. Your mind map shows you what needs to be done, at a glance. I create a new mind map every Sunday, on an index card. I snap an image of the card to Evernote so I don’t need to carry the card. I can look at the mind map on my phone.
It’s all too easy to lose track. Tell yourself (it’s the truth) that if you lose track, you lose income.
Writing is both a job, and a business too. If you want to make a great income from your writing services, kick your emotions out of the way. Decide on the income you want to make. Then set to work, and make it happen. You can do it. 🙂
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How to profit from your writing: online store.