Are you getting traffic to your website? Are you NOT getting traffic? Once they’ve created a website, writers get into a panic about traffic. “Your website isn’t getting any traffic,” busybodies tell them. Or: “Your website should be getting traffic!”
Whether you’re getting traffic, or you aren’t, isn’t important.
Everyone wants traffic, but…
Here’s something that will amaze you.
“By the time you finish reading this sentence, there will have been 219,000 new Facebook posts, 22,800 new tweets, 7,000 apps downloaded, and about $9,000 worth of items sold on Amazon… depending on your reading speed, of course. Now that the Internet is widely available, just one second of global online activity is jam-packed full of events, from communication with others to data storage to entertainment options galore.”
Scroll down the Real Time page, and see how many Facebook posts, tweets, Amazon sales, WordPress.com posts etc. are happening — while you watch. Keep the page loaded, and come back to it a few minutes from now. The numbers keep rolling, ever upward.
There’s an (expletive deleted) load of content flowing onto the Web every second. The people and companies behind every piece of that content want traffic — attention, that is — to that content.
It’s not about the traffic, it’s about RESULTS
Over the years, I’ve learned my lesson about traffic. It’s been a hard, and expensive lesson. Traffic, in and of itself, is useless. Worse, it can be expensive, because you’re paying for that traffic, in one way or another.
So, rather than traffic, think about the results you want from your writer’s website.
What do you want from your website?
And, most importantly, why do you want whatever it is? Do you want to get clients, sell ebooks — what results are you after?
In my copywriting business, the first thing I ask clients is: “What results do you want?” Sometimes a client isn’t sure. That’s dangerous for me. I’m completely in the dark, so, before we do anything else, we work out what the client wants.
It’s essential: decide what you want, and why you want it — and WRITE IT DOWN.
Writing’s seductive. You can be as productive as you like, but a website packed with content, which gets loads of traffic, is completely useless, if you’re not getting results.
Maybe you don’t need a website
“Creating a website” came up as one of the biggest challenges for writers in a recent survey I created. When I’m coaching writers, especially new writers, my initial aim is to give the writer some confidence. The easiest way to do this is to help the writer make some money. Sales give you confidence.
You don’t need a website to make sales.
I’m not talking you out of creating a website, let’s be clear. Your website can be your most valuable writing tool. However, there are so many misconceptions around websites and content, that you can hours and days of valuable writing time on a website that’s useless.
I’ll be posting more about your writer’s website, and how to make it work.
Your first, and most important step is to decide what results you want. Please be aware also that traffic, in and of itself, is useless.
Kindle Short Fiction Domination: Today’s Blueprint For Writing Success And Income (4-week class)
Want to write short fiction and build a successful career? For the first time in decades, it’s possible to write short stories and make a great income. Each week, for four weeks, you receive a new lesson, in PDF format, via a download link sent to your email inbox.
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How to profit from your writing: online store.