You’re a Kindle author and self-publisher, and you want to sell your ebooks. Blogging about your book makes sense. You can get the word out about your book, or books, quickly. Moreover, your blog helps you to build a targeted readership, so that you sell more ebooks with each book you publish.
There’s a challenge. What will you blog about? Big tip: ask yourself, how can I help my readers? If you stick to your goal of helping readers, you can’t go wrong.
A word on terminology: the term “ebook” is getting annoying. Today books can be print, digital, audio… whatever. Let’s just call them BOOKS. You know what I mean. 🙂
1. Treat your blog as a writing journal: blog about your books
You’re blogging to promote your book, so it makes sense to give readers a taste of what to expect. Share mini-excerpts. They don’t need to be lengthy, just a few paragraphs of a novel or short story, or a tip or two if you’re writing nonfiction.
You can also blog about your writing process if you wish, but if you do, please don’t bitch and moan. Always keep your blog positive. Readers get enough bitching in their daily lives, without reading more of it.
2. Think “freebies” to build a mailing list of readers
Everyone loves something for nothing, and the free ebooks craze hasn’t abated. If you’re writing fiction, write a short story for promotion. Or simply offer a couple of chapters of your novel as a free PDF. If you’re writing nonfiction, create a short report.
“Free” isn’t really free, of course. You’re offering your freebie in exchange for an email address.
3. Get involved in communities (networking, without the pain)
Hate social media? That’s OK. It can be challenging; it’s just one more thing that you “must” do, and it takes energy. If you don’t like Twitter, Facebook et al, don’t sweat it.
Join any communities you do like. The Writers’ Cafe is a good community for Kindle authors, for example, and there are endless Facebook groups. That said, you don’t need to join a writing community. You can join communities in your own areas of interest, whether it’s cooking, or parenting, or home decorating — all communities contain readers.
4. Write your book(s) already: blogging is just promotion
Finally, consider that the best promotional tactic for your just-published book is a new book. Blogging is a longterm strategy, and will serve you well for many years, but focus on writing… or you’ll have nothing to sell.
A final, bonus tip — use CTAs (calls to action)
I’m sure this has happened to you. You hear about a wonderful book. You visit the author’s blog/ website to find an Amazon link. Do you find the link? Um… no. Not a link in sight.
It’s annoying for readers to have to hunt for your books. Always tell readers about your books in your blog posts, and in your sidebar, and include direct links to Amazon. Otherwise you’re losing sales.
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Updated: September 26, 2016