Indie publishing offers great opportunities, but it can also break your heart. Maybe you’ve been there. You tweet and blog endlessly about: “my new book”, yada, yada… And… crickets.
You’ve just learned a great lesson. It’s a gift, I promise you.
You can rescue the situation, but pay attention now, and remember: WIIFM — what’s in it for me. No one cares about your new book — except you, your mother and your best friend. And even your mother and best friend are bored with it.
Everyone wants to know: “what’s in it for me?” Everyone. Including you. Unless you tell potential readers what’s in it for them, they don’t care that you’ve slaved for months over your book’s 103,567 words. Nor do they care that it cost you big bucks to get the book edited. Or that you spent almost $800 on a cover.
Why should they? It’s nothing to do with them.
When the “I published but no one cares” writers hire me to coach them, I listen their story of blogging, tweeting, pinning et al, and then I click on their Amazon link. And there it is. When these poor writers manage to entice readers to their product page, what do readers find?
These writers have blogged and tweeted until their eyes are sore. Their wonderful book’s description however is pitiful. It’s four lines. FOUR lines. It shouldn’t surprise me because I’ve seen it so often, but it always does.
Selling your book starts on your book’s product page
Here’s a tip. Marketing starts with readers.
READERS. (Shouting, yes.) Once you get readers to your book’s page, give them something to read — reasons to buy your book. Amazon gives you 4000 characters (around 800 words). Use them.
Not only do those 800 words lift your chances of being found on Amazon, Amazon does you a big favor. It assesses your description, and gives your book more categories. (Once your book’s been up for a week or two, scroll down to the bottom of the page to see what categories Amazon’s chosen.)
And that’s not all. Google indexes Amazon too, so you’ll find readers who search Google for “paranormal mystery zombies small town cozy” will find your book. Obviously, I’m making those keywords up, but my point is: the more words on your product page, the better.
Nor are the words beneficial only for visibility, and find-ability — they’re an advertisement on Amazon, for your book. For free.
Selling your books starts on your books’ Amazon page. So — please, please… pay attention to your book’s Amazon page.
Now, back to WIIFM. And readers.
Readers read what THEY like. Collect readers who like your writing
I read a lot, every day. However, there are many forms of fiction I dislike. I’m sure there are many, many books you’d never read. Not even if you were paid to do it. Readers read for enjoyment. Or because they need to — they want information for their job, or to do something or other.
Most of Amazon’s millions of customers aren’t interested in your books. They wouldn’t read them even if they were free, forever.
However, there are readers who will LOVE your books. It’s your job to find them. That’s what all the tweeting and blogging is for — to find those readers who love what you write.
When you find them, treat them well. Treat them like your new best friends, because they are. They’re your readers, and each person on your mailing list (create a list) counts. You hope that your readers will read the books you have out now, the book you’ve just released, and books you’ll write in the future.
In the future, you can tell your readers — your mailing list — “I’ve just published my new book”, and you’ll get more than crickets in response.
Hot Plots: Craft Hot-Selling Fiction in 5 Minutes (or less)
The big secret of making money from your fiction is writing a lot. And publishing strategically and consistently. Amazon’s Kindle Unlimited program ensures that authors can make money from short stories, and all kinds of fiction. Moreover, whatever you’re publishing, you have a global audience.
You’re about to discover the easiest, fastest, and most fun plotting method ever. You can use it for all your fiction, whether you’re writing short stories, novellas or novels. Take control of your fiction now, and publish more, more easily. Discover Hot Plots.
How to profit from your writing: online store.