You write content. You sell your blogging and content marketing services. However, at times you struggle to explain what content is, and what it does.
How do you convince a company that it needs your content services?
Over the past week, I’ve been helping several writers to build their service offerings, and do their own content marketing. After all, if you’re selling content services, you need to be creating content which sells those services.
You need to start at the beginning. If you’re selling content services as a blogger, web writer, or copywriter, you need to be clear on what content is, and what it does.
Let’s look at five ways you can sell your services, by explaining how content can help a company to increased profits.
1. Content is an investment
Companies spend thousands of dollars on advertising each month. There’s a big problem with that: if they stop paying, their advertising stops. Content marketing supports a company’s advertising.
Content and advertising go hand in hand. Today, global brands like Nike, Sony and Coca Cola advertise, and they create content too, often in real time. They do it because their audience tunes out advertising.
2. Content is entertaining, persuasive and explanatory
Advertising is direct marketing. Content marketing is indirect. It can be both entertaining, and persuasive. Yes, it’s advertising, but a company’s audience doesn’t see it that way. A company’s audience may hate to be sold to, but they read content.
Today, some 80% of companies use content marketing in some form, because content converts. That is, it makes sales.
3. Content in global: it expands a company’s reach
In days gone by, a company could buy space in the yellow pages, do some newspaper advertising, and make a profit. Today, their audience is fragmented. It’s never been harder for companies to reach a specific audience.
Paradoxically, at the same time, it’s never been easier. Content is endlessly adaptable. A blog post can become part of a white paper or ebook, and can be mined for social media nuggets. A blog post can be syndicated too, reaching hundreds of thousands of readers. Getting such a wide reach through advertising would be prohibitively expensive.
4. Content wins attention, leads and buyers
Content is subtle in its effect. It gets attention, and over time, that content develop leads as well as buyers.
5. Content builds credibility and trust
When you’re selling your content services, point out any of a company’s competitors who are using content marketing. It’s a persuasive argument, because content increases a company’s credibility, and over time, trust develops.
So there you have it: five ways to persuade companies to buy your content marketing services. Content sells. Prove it, by creating and promoting your own content. You’ll get clients.
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Updated: February 5, 2019