It helps new bloggers, as well as established bloggers who’ve lost their way. So I’ve brought it back.
In 2015, everything has changed on the Web. Yet the fundamentals of writing and blogging stay the same. Everyone needs a reminder of the fundamentals, so call these tips bogging basics, and you won’t go far wrong.
1. Choose a Topic and Goal for Your Blog
What will you blog about? You can blog about anything you choose, but when you’re assessing a topic, ask yourself what the primary goal for the blog will be. Sometimes the goal comes first. For example, if you intend using the blog as a writing portfolio, then that will be the blog’s only goal.
Start another blog if you want to blog about something else.
2. Stick to the Topic and Remember Your Goal
Once your blog gets readers, they’ll be annoyed to discover that your blog about dog health has suddenly morphed into a blog about low carb diets. Once you choose a topic for your blog, stick to it.
Tip: expect to make several false starts before you settle on a blog topic you love, define goals which get you excited, and develop a blogging routine.
3. Be Positive at All Times
Writers tend to complain about the writing life. Please don’t do it on your blog — do it in your (paper) diary.
If you’re a Kindle publisher, please take this tip to heart. Please don’t blog about your woes. Remember that your post is forever. A year from now, or ten years from now, your words may come back to haunt you. Always, always be positive.
4. Create an “About” Page With a Bio
Your readers want to know who you are. Tell them.
People who are new to your blog will search for your About page; so will prospective clients and journalists. If you don’t have an About page, create one today.
5. Be Consistent: Choose a Schedule and Stick to It
Will you blog once or several times a day, a couple of times a week, or…?
Stick to a schedule; your readers will appreciate it.
6. Content Comes First, then Promotion
Once you’ve written ten posts, promote your blog, but keep adding content too.
This tip is even more important in 2015 than it was in 2009; content marketing is hugely popular with companies large and small, as well as publications and individuals.
7. Set Blogging Goals to Match Your Writing Goals
A blog can help you to achieve your writing goals. After you’ve been blogging for three months, assess where you want to go in your writing, and make a blogging plan.
For example, let’s say you want to be published in Magazine X. Announce this goal on your blog. Report on queries you’ve sent to the magazine. Yes, the editor will read your blog post, and then your query. Sneaky, eh? (Note: this only works if your blog is about your writing, so if your blog isn’t, start a new “my writing” blog.)
8. Realize That Your Entire Blog Is a “Writing Sample”
This means: spell check and proofread, but don’t be obsessive about it. Display your writing creds, but don’t be boring, or a snob. Especially a grammar snob. (I know, I know… I have a tendency toward this, but then I pull myself together.)
Write the way you write. It’s your blog, and your style.
9. Review Your Goals Every Six Months
Your goals will change as you blog. Set new goals often.
10. Leverage Your Blog: It’s a Business Asset
What do I mean by “leverage”? You can leverage any blog in many ways. For example:
- Write a book based on your blog entries;
- Get more clients via your blog (as your blog gets indexed in the search engines you’ll get more traffic);
- Make money on your blog in various ways — yes, your blog can bring you in an income if you choose;
- Sell your blog for a fast blast of cash. You can even create “niche” blogs on popular topics for the sole purpose of selling them.
As the saying goes, the more things change, the more they stay the same. Blogging is blogging. Keep these tips in mind, and you’ll create a successful blog which helps you to achieve your writing goals
Blogging today: still the best thing you can do for your writing business
Introducing — Professional Blogger’s Toolbox: Blogging Profits Made Simple… A 4-week workshop for professional bloggers.
If you’re not making as much money from your writing as you feel you can: blog. And get the toolbox. (If you’re going to blog, do it right. :-))
How to profit from your writing: online store.