Today, Web content looks a lot like advertising. There’s a whole class of articles which are promoted online: sponsored content. (Read the linked article if you’d like to know more about sponsored content. It’s everywhere online today.)
In this video (scroll down) we talk developing a content marketing campaign, as part of a strategy. We look at…
- Results the client wants… a dog food website wants traffic. And sales.
- You decide to create a “cuteness” campaign: you’ll find photogenic dogs which perform clever tricks. You’ll interview the owners, and source images.
- The audience: dog owners.
- The kick off keyword: “dog tricks.”
We look at two of the free keyword tools we discussed in the article: Bright Ideas: 4 Easy Keyword Tools for Writing.
Copywriting Mastery 2016: Build a Six-figure Copywriting Business
Copywriting is highly lucrative. Word for word, you’ll make more money as a copywriter than you will with other kinds of writing.
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