It’s that time of the year again: Valentine’s Day will soon be here. Lovers are making plans. Wives are nudging their husbands and are sharing their expectations. For writers, the approach of Valentine’s means that it’s time to dream up profitable writing ideas.
If you’re an opportunity writer, you’ve sold ideas already, and are busily creating. If you’re not using the process, get on board now, it’s not to late to cash in.
I asked a several students what they were offering for Valentine’s Day, and out of five email messages I sent, only two writers were considering offering anything special. That’s a shame. Valentine’s is a prime opportunity.
Your only excuse not to use the opportunity is if you’ve already got a full pipeline, and can’t take on any more work until March.
As I pointed out in Sell Your Writing Via the Calendar (Sell Ideas), commerce happens via the calendar. Companies sell, which means that there’s a marketing opportunity there for you too. Moreover, once you create a cache of products to sell for Christmas, or Valentine’s or each summer — you can do it year after year.
If nothing else, Valentine’s Day is an excuse to get in touch with past, and prospective clients
I hope you make a practice of following up with clients. Valentine’s Day is an excellent excuse to get in touch with retailers, and service businesses of many different types.
If you’re creative, (and you are, even if you think you’re not), any business can benefit from a little Valentine’s Day marketing. One year, our local bank gave out long-stemmed roses. I visited my hairdresser on the same day, and she gave each client a small box of chocolates.
Those two businesses know the value of goodwill. You know the value of goodwill too. Contact your clients — ALL of them, even if you haven’t worked with them in a couple of years — and ask them if you can help them with Valentine’s Day. Offer ideas. Spread the love. It will flow back to you.
Opportunity Writing — get paid before you start writing
Get an idea, offer it, and get paid. Then write. Here’s why it works: everyone’s busy. Companies are looking for ideas, and have ideas of their own. However, implementation is a challenge. When you offer ideas, and will implement them, the very least you’ll achieve is that you’ll be remembered. The best you’ll achieve is that you’ll create your own writing jobs. Learn more.
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